PERKS Pizza Palooza January , 2011

Overview of Campaign 1 week campaign to highlight specialty category with chance of winning. –Local Markets source pizza deals. Each deal is featured once per day and moved to mall deal for remainder of the week. –Promotional/Creative Support Corporate has designed PERKS background splash images to go along with theme. Banner inclusion in all PERKS featured s Specialty “last chance” send on Friday to re-highlight all deals Station site ads, flippers, PERKS site ads all produced by corporate and available to local markets :30 copy and :15 live read copy produced by corporate and available to all market –Local Text-Club contest for Pizza For A Year Using PERKS text code at each local market, members can enter to win Pizza For A Year from our participating Pizza Palooza sponsors –Each merchant would be required to issue 6 pizza certificates for free pizza. That would be one per week for a year with a few left over for talent sampling. –Winner is drawn locally, contest is executed locally. –Participating Market Criteria Opt-In Window: January 3 – January 13. market participation request to perkssupporntercom.comOpt-In Window: January 3 – January 13. market participation request to perkssupporntercom.com

Digital Prep Banner/Display –PERKS Homepage ad above “View All Deals” section –Various ads for station websites –Flipper for station sites – with promotion included –Digital elements sent to participating markets for custom-creating of additional art –Local market coordinates ad insertion and traffic through corporate digital traffic system –HTML template will be provided to local markets with easy insertion instructions for loading market-specific deals. Market will return completed HTML by 1/23/12 for manual schedule and send by corporate.

Digital Assets Specific ads designed for the top of each featured of the week. A dedicated template will be provided for you to edit and insert your local deal information Themed ads will be created for you to traffic on your PERKS site and your station sites. Site Takeover with custom-designed, themed background for your PERKS page during the week

Promoting the Campaign On-Air –Recorded Announcements 8 per station per day on the featured day Inclusion in 2 per day per station during the theme week Copy points will be provided to use at market discretion –Live Announcements 2 per day per station on featured day Internet Radio –5 per station per day Social Media –Daily Facebook and Twitter posts promoting the deal and associated contest. Managed by local administrator –Text sends to PERKS database at start of contest campaign with reminders scheduled Wednesday & Friday. –Final posting of contest winner through all social media Numbers are suggestions per theme / market. May be modified to fit your local requirements.

Case Studies Sal’s Pizza – Download Case Study HEREHERE Maggiano’s Little Italy – Download Case Study HEREHERE Italian Pie – See Deal on-site HEREHERE Uno Chicago Grill – See Deal on-site HEREHERE

Market Next Steps Local Market Responsibilities –Book great deals centered on pizza-centric places – market opt-in between 1/3 - 1/13, 2012 –Modify HTML for specialty send and return to corporate by 01/23/12 –Schedule digital traffic by 01/16/12 –Schedule additional on-air traffic by 01/20/12 –Set up texting campaigns & local contest Text contests requirements may differ from normal contests. Instructions for text contests are included in calendar event or see your local promotions department for specific details.