1. WHAT’S AVAILABLE, WHEN TO USE IT & WHERE TO FIND IT
Promotion
WHAT’S AVAILABLE, WHEN TO USE IT
& WHERE TO FIND IT

2. YOUR OPTIONS www.PathwayToAdventure.org Homepage PTAC Calendar
E-newsletters
Online Marketing Portal
Social Media

4. PROMOTIONAL REQUEST Use this form to:
Get your event on the PTAC calendar and set up online registration
Request marketing materials (flyers, banners, etc.) for council-level events
Request social media promotion for council-level events
Print Request form also available through this form or can be accessed on the marketing page at a later time

5. PTAC Calendar Process
Fill out the Promotional Request form with all fields needed to build your event

6. Mandatory fields to get your event on the calendar (including just Save the Dates):
-Name of event - including district if applicable -Date -Description of event -Calendar placement
Check the box at the bottom if you’d like a copy of your submission, then click submit
Mary Demski will set up the event in our registration system, called Black Pug, and placed in “draft” mode.
Mary will send an with the draft event link to the DE and lead volunteer for review
Once they approve, the event will go live Mary will send the live link to the DE and lead volunteer along with instructions on how to access and monitor the event’s registrations and pull reports.

7. Online Marketing Portal Use for district events

8. Newsletter Submission Form
Use this form to:
Submit content to the PTAC and/or Community e-newsletters
Check the boxes of the applicable newsletters
Once content is submitted to a particular newsletter, it will stay in that publication until the event or its registration date/submission date has passed
Council Newsletter is sent on or around the 1st of every month
content due no later than the 25th of the previous month
Community Newsletters are sent around the 15th of every month
content due no later than the 5th of every month

9. Social Media /PathwayToAdventure @PathwayBSA @PTACBoyScouts
These are the only three official PTAC social media sites.
You can request to have a major council event/activity promoted on these social platforms by checking the social media box on the Promotional Request Form and providing suggested text and images. The Marketing and Communications department will determine the best timing for the post.