TV VS OTHER MEDIA. “A new survey commissioned for the annual Edinburgh International TV Festival reports that: Source: WARC – quoting a 2009 UK survey.

Slides:

Advertisements

Similar presentations

Thinking of opening a new business? Or considering the expansion of a business you already have? Whether you are starting a new business or just want to.

Advertisements

Reach Radio is on 24/7, reaching over 92% of people age 12 and older every week and 68% daily Often considered a frequency medium, radio is an ideal reach.

Audience Measurement Ad costs are traditionally determined by audience sizes Ad time/space is priced based on number of viewers/readers When buying ad.

Ch. 4. Basic Measurements and Calculations Highlights: Method of Measurement Name of a company or organization that presents the measurement data.

Media Audience Measurement & Online Audience Measurement 2 nd July 2010.

Landing Slide. TV Builds Brands But Does It Drive Response?

The Expenditure Report Executive Summary of adspend survey data for Q and forecasts to Q

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

Magazines in the Driving Seat “Magazines in the driving seat” Research into offline drivers of online search and purchase.

Planning Media Strategies A.Guidelines for a Media Strategy B.Quantitative vs. Qualitative Factors.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

The Advantages of TV over Radio May 30, The Advantages of TV over Radio Television sets itself apart from other media with its ability to offer.

TREND IN ONLINE ADVERTISING GROWTH. 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING Looking at the 3 year trend in.

How Media Works: Advertising and the Purchase Funnel for Department/Discount Store Advertising A Yankelovich Study for the Television Bureau of Advertising.

Chapter 14.1 Introduction to Business and Marketing

1 Why Television Advertising Works? September 2014.

August 21, 2006 Presented by: Randy Graf & Lisa Knight Presented to:

A cross-platform medium Local newsbrands, in print and online, are the UK’s most popular medium, reaching 37.5 million (73%) of the population a week.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

Mediums of Advertising.  To reach the consumer, advertisers employ a wide variety of media. In Canada, newspapers are still the most popular advertising.

Ikea radio advert ‘Holidays’ created by Three Drunk Monkeys was the winner at the Siren Awards. This ad also won a Gold Lion at The Cannes Advertising.

Arun Tadanki, Managing Director, Yahoo!. Advertising Expenditure by Type (2009) Why is Internet Advertising still so small?

MARKET RESEARCH The Basics. TWO KINDS OF MARKET RESEARCH Primary –Surveys, polling –Focus groups –Observation –Trend towards “relationship marketing”

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7.

How Media Works: Advertising and the Purchase Funnel for Travel/Travel Website Advertising A Yankelovich Study for the Television Bureau of Advertising.

How Media Works: Advertising and the Purchase Funnel for Entertainment Advertising A Yankelovich Study for the Television Bureau of Advertising.

1 The Advantages of TV Over Newspapers September 2014.

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

MobileMobile DigitalDisplayDigitalDisplay StreamingStreamingRadioRadio.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

Chapter Eight Media Basics and Print Media. Prentice Hall, © When we talk about media, we are referring to the way messages are delivered, and.

TVNZ ONDEMAND. RESEARCH METHODOLOGY Quantitative research undertaken by Nielsen using an online survey, administered via a site intercept survey to visitors.

Media Planning and Strategy. Satellite radio stations 2 Satellite radio stations 2 The Traditional U.S. Media Landscape Broadcast networks (TV and cable)

1 1 I:401098\ \Pres\Pan European Deck 2004 EIAA European Media Consumption Study II Pan-European Results October 04 EIAA European Media Consumption.

Ch. 10 Media Planning and Strategy

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 16: Advertising and Sales Promotion.

OverviewOverview The World of Media. US Ad Spending by Medium.

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

Industry Snapshot A cross-platform medium Local newsbrands, in print and online, are among the UK’s most popular media, reaching 40 million people.

TV VS OTHER MEDIA. “A new survey commissioned for the annual Edinburgh International TV Festival reports that: Source: WARC – quoting a 2009 UK survey.

How Media Works: Advertising and the Purchase Funnel For the Financial Services Category 1 A Yankelovich Study for the Television Bureau of Advertising.

DIGITAL AND INTERACTIVE QUICK FACTS. QUICK FACTS $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive.

WritingWriting Presented by: Tuan Anh + Khanh Chan.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet.

ACTIVE SPACE, REACH & DAY PARTS January AN ALERT, ACTIVE & IMPULSIVE AUDIENCE Source: Millward Brown & APN Outdoor.

Ch. 10 Media Planning and Strategy Basic Terms and Concepts Media Planning: the series of decisions involved in delivering the message to the target audience.

How Media Works: Advertising and the Purchase Funnel For Auto and Life Insurance 1 A Yankelovich Study for the Television Bureau of Advertising.

The Case for Integrated Cross Media Campaigns European Interactive Advertising Association Pan-European Cross Media Research Study.

Advertising. Advertising Topics: Advertising –Creating good advertising –Selecting Media Friday – Project Introduction -Forming of Groups -Choosing of.

Promotion How will customers be made aware that the product or service is available? Which of the following promotional activities will be best: –Advertising?

EASTLAN RATINGS, LLC SURVEY RESULTS – 2016 WYOMING ASSOCIATION OF BROADCASTERS.

DIGITAL AND INTERACTIVE QUICK FACTS. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category.

Why Advertise with us ? The Phone Company.

Overall, TV Ads Outperform All Other Media

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any.

Media & YOU! Media Literacy.

OOH Reaches 9 out of 10 people

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

The most Mass (ive) Medium

Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.

50 “Active” DR Brands: TV Spend as a % of Their Media Mix

Ch. 14 Advertising 14.1 Advertising Media.

Please complete the sentences... SOURCE: isl.collective.com

Presentation transcript:

TV VS OTHER MEDIA

“A new survey commissioned for the annual Edinburgh International TV Festival reports that: Source: WARC – quoting a 2009 UK survey by Deloittes and online research firm YouGov TV advertising is up to three times as effective as any other medium.”

TV ADVERTISING IS THE MOST LIKELY TO TRANSLATE INTO A SALE More people will actually buy something after seeing a TV ad than any other media Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days

TV ADVERTISING CREATES ACTION More people will actually buy something after seeing a TV ad than any other media TV Advertising creates action on a multitude of levels Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days

TV MOST POPULAR MEDIA, INTERNET OVER TAKES NEWSPAPERS Television remains the most accessible media, with 98% of the population having watched TV within a week Growing in strength is Internet, which now has more users within a week than Daily Papers Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days

OPPORTUNITY TO SEE? – RECALL? Media metrics can only measure the opportunity to see – they don’t measure the creative take out Ask yourself… What is your favourite Radio Ad? Newspaper ad? Magazine ad? TV ad? Most people when asked will think of a lot more TV ads than any other media TV is more memorable and is remembered longer as it combines both visual and audio

TV REACHES MORE PEOPLE THAN NEWSPAPERS TV delivers consistently higher levels of reach than newspapers, across ALL age groups

TV CONTINUES TO OFFER A COST EFFICIENT CPM Source: Various – Against AP 10+ Television 30sec Peak, Radio 30sec All Day, Newspapers 40x7 mono, Magazines FP4C Neck and neck with magazines against all 10+