1. Overall, TV Ads Outperform All Other Media
on Emotional Engagement & Cognitive Memory
Performance of Advertising by Platform Compared To TV
Platform Recall Engagement TV
Online Video
Newspaper
Radio
Online Display 20 <1
Emotional Engagement
TV 1.8X more than online video
TV 5.5X more than newspaper
TV 3X more than radio
Next-day Recall
TV 1.4X more than online video
TV 5X more than online display
Source: Journal of Advertising Research; Biometrics & Multi-platform messaging