1. “A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other medium.”
Source: WARC – quoting a 2009 UK survey by Deloittes and online research firm YouGov

2. TV Advertising is the Most Likely to Translate into a Sale
More people will actually buy something after seeing a TV ad than any other media
Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days

3. TV Advertising Creates Action
TV Advertising creates action on a multitude of levels
Source: Nielsen Media Q – Q2 2009, question is asked of all respondents have used that media in the last 7 days

4. TV Most Popular Media, Internet Over Takes Newspapers
Television remains the most accessible media, with 98% of the population having watched TV within a week
Growing in strength is Internet, which now has more users within a week than Daily Papers
Source: Nielsen Media Q – Q *Magazine readership is ‘any title within it’s publishing period’ – i.e. Weekly, monthly, quarterly

5. Opportunity to see? Recall?
Media metrics can only measure the opportunity to see – they don’t measure the creative take out
Ask yourself….
What is your favourite Radio Ad?
Newspaper ad?
Magazine ad?
TV ad?
Most people when asked will think of a lot more TV ads than any other media
TV is more memorable and is remembered longer as it combines both visual and audio

6. TV reaches more people than newspapers
TV delivers consistently higher levels of reach than newspapers, across ALL age groups
Source:

7. TV continues to offer a cost efficient CPM, neck and neck with Mags against All 10+
Source: Various – Against AP 10+
Television 30sec Peak, Radio 30sec All Day, Newspapers 40x7 mono, Magazines FP4C