1. OOH Reaches 9 out of 10 people
Percentage of people exposed
to media at least once in a day
Source: Day in the Life Study, Research Now
Total 14+ n=3465
oma.org.au
moveoutdoor.com.au
Outdoor
Online TV
Radio
Newspapers
Magazines
Out-of-Home (OOH) is the channel that people are exposed to the most. People are Outdoors more than they are Online, more than they are in front of their TV screens.
Source: Day in the Life Study, Research Now 2012/13 – 3,465 respondents. Respondents recorded media consumption and activities across the day. This chart shows the percentage of respondents who interacted with each media environment on a daily basis.