Overview of planned campaign activities Activity CWK 38 CWK 39 CWK 40 CWK 41 CWK 42 CWK 43 CWK 44 CWK 45 Media TV Radio Print OOH Online Period: Oct Tucson Media Campaign Magazines, newspaper Car portal, Digital Newspapers, Google Display Network, SmartAd Network, Google Search, Youtube.com 6x3, in Tallinn Print media: Imeline Teadus (Oct) Imeline Ajalugu (Oct) Top Gear (Oct) Tehnikamaailm (Oct) Autoleht (Oct) Eesti Ekspress (Oct 7)

1. Local Copy: Headline: Muutuste jõud Uhiuus Hyundai Tucson Body Text: Elu on pidevas muutumises. See vabastab meie kujutlusvõime ja näitab asju uues valguses. Muutuste vaimus on loodud ka uus Tucson. Avasta muutuste jõud Muutused nüüd alates € Kampaania hinnad kehtivad kuni Keskmine kombineeritud kütusekulu 4,6-7,6 l/100 km, CO2-heitmed g/km. 2. Backtranslation: Headline: The power of change Brand-new Hyundai Tucson Body Text: Life is all about change. It frees up our imagination and we see things in a new light. In the spirit of change also the brand-new Tucson is created. Discover the power of change at: Change starts from Campaign prices are valid till November 30. Combined fuel consumption 4,6-7,6 l/100 km, CO2 emission g/km. Material (Ad picture) in Estonian Localization Material_Print (Newspaper & magazines) HME comment:

1. Local Copy: Headline: Muutuste jõud Uhiuus Hyundai Tucson Body Text: Hyundai.ee Keskmine kombineeritud kütusekulu 4,6-7,6 l/100 km, CO2-heitmed g/km. 2. Backtranslation: Headline: The power of change Brand-new Hyundai Tucson Body Text: Hyundai.ee Combined fuel consumption 4,6-7,6 l/100 km, CO2 emission g/km. Dimensions: 600x300 Material (OOH picture) Localization Material_OOH HME comment:

1. Local Copy: 1) Muutuste jõud 2) Uhiuus Hyundai Tucson 3) Muutused nüüd alates € 4) Uhiuus Hyundai Tucson Muutused nüüd alates € Avasta muutuste jõud 2. Backtranslation: 1) The power of change 2) Brand-new Hyundai Tucson 3) Change starts from ) Brand-new Hyundai Tucson Change starts from Discover the power of change Dimensions: 1000 x x x x x x 400 (mobile) 1200 x x x x x x x 600 Material in Estonian (Screenshoots of banners etc) 300x250 Localization Material_Online HME comment: Exaples:

1. Local Copy: 1) Ощути Силу Перемен 2) Совершенно новый Hyundai Tucson 3) Перемены начинаются от евро 4) Совершенно новый Hyundai Tucson Перемены начинаются от евро Раскрой силу перемен 2. Backtranslation: 1) Changes are good 2) Completely new Hyundai Tucson 3) Change starts from ) Completely new Hyundai Tucson Changes starts from Discover the power of change Dimensions: 1000 x x x x x x 400 (mobile) 1200 x x x x x x x 600 Material in Russian (Screenshoots of banners etc) 300x250 RUS: Ощути Силу Перемен RUS: Совершенно новый Hyundai Tucso n RUS: Перемены начинаются RUS: Совершенно новый Hyundai Tucson от евро Перемены начинаются от евро Раскрой силу перемен Localization Material_Online HME comment: Exaples: Comment: RUS banner examples under work. All dimen- sions same as in Estonian. Only text change needed.

30 s version will be produced for Youtube.com and Delfi TV. Headline: Uhiuus Tucson = All new Tucson Avasta muutuste jõud> Discover the power of change> Material (Screenshoots of banners etc) Localization Material_Online HME comment:

Original VO by Hannah Ware will be used. As we use 30s TVC only in online media (Youtube, Delfi TV) we will add the local text with price Offer without local VO. 1. Local Copy: 1) Muutuste jõud Uhiuus Hyundai Tucson 2) Avasta muutuste jõud wwww.hyundai.ee 4) Muutused nüüd alates € 2. Backtranslation: 1) The power of change Brand-new Hyundai Tucson 2) Discover the power of change 4) Change starts from Material (Storyboard) Localization Material_TVC// 26+4s (online) HME comment: Local warranty logo Price offer For Youtube it’s important to add a model name in 5s.