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AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives.

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Presentation on theme: "AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER News in Our Digital Lives."— Presentation transcript:

1 AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER WWW.JOURNALISM.ORG ASMITCH@JOURNALISM.ORG News in Our Digital Lives

2 The State of the Industry 46% get news online regularly 40% for newspapers Only local TV is more popular at 50% Online news consumption surpassed newspapers in 2010

3 The Young Turn more to Late Night Comedy percent who regularly watch/read/listen to... Total18-29 News Online4648 Local TV news5031 Daily newspaper4023 Community Papers3017 Network Evening2814 Fox News2317 CNN1813 Daily Show713 Colbert613

4 The Young Get More News through Social Nets

5 Audiences Turn to Web Percentage Change in Audience, 2009-2010 Newspapers Online Local TV Network TV Audio Magazines Cable TV

6 Consumers Today are News Grazers

7 WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION & WHAT ROLE DOES EACH MEDIA OUTLET PLAY? Local Community News

8 Newspaper Newsrooms Hardest hit $1.6 billion lost in print news budgets from 2006– 2010 Lost 48% of its revenue in that time Staff down by more than 30% since 2000 = Few pages, shorter stories, no beat jst’s

9 The Popularity of Different Local Topics

10 The Popularity of Different Local Media 74% Local TV News Broadcasts and/or Websites 55%Word of Mouth 51%Radio 50%Local Newspaper and/or Websites 47%Internet (search, sns, blogs, online only) 9%Print Newsletter

11 Local TV

12 Local Newspapers

13 The Internet

14 Age Matters... A Lot

15 Social 25% share links to local stories 17% get local news from Social nets 16% have commented on local news 16% share local news on sns

16 Mobile 47% get local news on a mobile device 36% weather reports 31% local restaurants or businesses 25% local News 20% local sports scores 19% local traffic or transportation

17 Tablet Computers

18 News is a Top Activity

19 Educated but not Especially Young

20 Brand Matters 33%Turn to news news sources 52%Keep up with their favorite sources more 80+%Went directly to news site or App 84%Say organization is a big factor in App choice

21 Satisfaction is High

22 Apps Don’t Dominate for News

23 News in the 21 st Century UNDERSTANDING THE “NEW” CITIZEN & THE FUNCTION NEWS PLAYS IN OUR LIVES & MULTIPLE TYPES OF AUDIENCE

24 AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER WWW.JOURNALISM.ORG ASMITCH@JOURNALISM.ORG News in Our Digital Lives

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