1. DATA BYTES - Christmas

2. ‘The Christmas Planner’ – media consumption

3. ‘super Christmas Shopper’ – media consumption

4. ‘super Christmas Shopper’ – Which type of adverts do you find the most useful in helping you make a purchase decision?

5. THE POWER OF MAGAZINE MEDIA: PRINT & DIGITAL COMBINED
54%
Average media KPI contribution
Campaigns with magazine print & digital
Campaigns with magazine print only
Campaigns with digital & print N=10 – Magazines with print only N= 29
Source: Metrics That Matter 2016

6. MAGAZINE MEDIA DIGITAL ASSETS VS OTHER ONLINE ENVIRONMENTS
41%
Average media KPI contribution
Magazine brands online
Other digital environments
Magazine digital n=12 Non-Magazine Digital n=26
Source: Metrics That Matter 2016

7. 30% 18% ATTENTION AND QUALITY OF ENGAGEMENT ONLINE INTERACTION RATE
INTERACTION TIME
Source: Moat