1. Why ? Target: – Singles – Couples – Families – groups Age : From 25 to 75 years old mainly Fit and tend to a youngest population

2. Product Service Make discovering : – Activities – Local market ( foods and shops) – Accomodation ActiveGate as an interactive information point

3. Price Free information Differenciation about activities price: – Activities : £15 to £200 – Local shop : £1.5 to £22 – Holiday shop : £15 to £32

4. Place Internet: Google search / Instant search Websites: city websites, forums, traveler's blogs, local activities websites Partnerships with other websites

5. Promotion Attract customers – Local Promotion: - General/International Promotion: (social network, internet banners, magazines…) – Active Gate's Newsletter – Mobile phone application – Special offers Loyalty actions – Direct mail & Emailing – Vouchers and offers to loyal customers 2 dinners gift 2 nights 2 activities