1. The Wild & Wacky World Of Internet Business

2. Internet Revenue Advertising ISPs currently generate highest revenue Top 10 ISPs account for 75% of subscribers ISP market volatile; price a major consideration

3. TOP ISPs

4. Portals Entry points to Web Strong competition to be “Home Page” Portals generate high ad revenue

6. Search Engine EmailNewsFinanceMaps Google 47% Yahoo 42% Yahoo Mapquest Yahoo1 6% MSN 23% Google (5th) MSNYahoo MSN 12% MySpace 20% Google (40th) Google

7. ADVERTISING REVENUE 1994: development of html led to first boom in e-commerce Boom created dot-com millionaires, fueled by venture capital Faltering economy in 2000 leD to dot- com bust Recovery began in 2002; growth now mostly steady

9. MSM Ad Revenue Newspapers 47.335 bn Television 44.293 bn Cable TV 23.654 bn Radio 19.640 bn Magazines 12.847 bn

10. INTERNET AD REVENUE Banner ads Hit counts Search ads (largest revenue) Video & audio ads growing

11. Net top 10, in millions of visitors/month Microsoft501.7 Google475.5 Yahoo475.2 eBay250.8 Time Warner221.8 Wikipedia171.9 Amazon143.9 Fox Interactive130.4 Ask Network110.9 YouTube107.9

12. Top 10 page views, in billions Yahoo345.5 MySpace 250.7 Google147.7 eBay143.3 MSN/Windows Live141.2 AOL 73.1 Craigslist 27.1 Nickelodeon 24.7 Comcast 23.5 Microsoft 23.2

14. Mainstream Media & Net Most mainstream outlets not making much money on Net offerings Still, feel compelled to have a presence, even at a loss Considered investment for future

15. IMPACT ON MSM Traffic to individual non-MSM sites may be smaller But cumulative effect of Web as a whole is substantial

16. Public Sphere Concerns Digital divide SES (socioeconomic status) Education NET NEUTRALITY IS KEY