Business Arts Partnerships Australia Business Arts Foundation
What does AbaF do? Promotes private sector support for the arts. We connect business and the arts, donors and foundations through three main programs.
What is AbaF? A national company. Supported by the Commonwealth through the Department of Communications, Information, Technology and the Arts (DCITA).
What does AbaF do?
Business Arts Partnerships Today we will look briefly at: Types of relationships you can have with business The partnership approach to business/arts relationships Case Study – Heide Museum of Art and Gollings Pidgeon
Why seek Partnership with Business? Important to the sustainability of the arts that organisations get their income mix right. Donations – Giving - Philanthropy Government Funding Business Partnerships and Sponsorships Membership/Subscription/ticket sales
Reasons Business support the Arts Businesses are investing in Australia’s cultural life because they recognise that: Communities now expect companies to be socially responsible Supporting the arts brings sound commercial returns The arts are good for society and the economy
Overview of the partnership process Prepare the company profile Prepare the community statement Identify benefits needed Identify benefits offered Research industry sectors which are likely to match Research particular businesses likely to be a good fit Research and build hypothetical business cases Formulate customised proposals Hold discussions with business decision makers Foster the decision making process and gain a commitment Create a partnership action plan Agree on how to measure the benefits Review the partnership Extend your relationship network Build the case Research and select a partner Implement, evaluate & manage the relationship Prepare a proposal & negotiate a partnership
Heide Museum and Gollings Pidgeon Heide: Identified need for a specific skill Prepared a business case which outlined requirements Looked for organisations that were a ‘good fi Gollings Pidgeon We’re seeking a creative arts partner Committed to long term Wanted to leverage partnership
Tangible benefits of the partnership Publications/printed material Increase in donations to Heide Foundation Recognition from peers through Awards Contacts….
Intangible Benefits Increased public awareness Profile building – for both organisations Collaborative working practices
Outcomes Appreciation of each others work Increase in attendance Increase in business Resulted in range of creative and innovative projects
The Partnership Approach for Relationships with the Private Sector Always Strategic Reciprocal Flexible Often Creative Long Term Multi – dimensional