1. Building IP Education Partnerships & Alliances

2. Outreach IP Education Small team Tight budget Ambitious goals: Raise IP awareness and understanding through smart IP educational resources; Gain data to access and monitor IP awareness among NZ SMEs, and Embed IP in the NZ National Curriculum.

3. Starting point Extending audience reach and gaining new contacts Training community based business assistance providers & educators Understanding target audience wants & needs, and discovering gaps Building partnerships & alliances

4. Raising IP Awareness Focus Small Business Young Entrepreneurs Interact Partnerships Alliances Transform IP capture IP use

5. IP Education Partnerships Effective communication networks Proactive members Commercial perspective Share our objectives

6. Selection process Touch Background research Gain introductions Pause Consider networking opportunities Engage Establish collaborative working relationships

7. Collaborative team effort Touch Network Pause Tailor Engage Deliver

8. Opportunities PartnershipsAlliances GovernmentMinistry of Business, Employment and Innovation -Companies Office -Science & Innovation Group -Business.govt New Zealand Trade & Enterprise Callaghan Innovation Private Sector New Zealand Institute of Patent Attorneys The Institute of Patent & Trade Mark Attorneys of Australia Public-Private Sector Collaborations Ministry of Education Media Studies Secondary Teachers network Copyright Council of New Zealand James Dyson Award -Dyson UK & NZ -Designers’ Institute of New Zealand -British Council NZ

9. www.business.govt.nz

10. infographics

11. IP education capacity building

12. Networking Sponsorships Memberships

13. Tailoring resources Innovation CycleCreationProtectionCommercialisation Entrepreneurial attributes  Awareness  Knowledge  Effective use Desired outcomes Identify and capture IP assets IP component in business planning Informed commercial decision making Conducting “go to market” clearance searches Building IP portfolios Leveraging IP to maximise business growth

14. Target Audience Goals Business consultants Recognise the value of IP and the benefits IP protection may offer Transfer smart IP business knowledge to clients Education providersRecognise the commercial value of IP and willing to promote the IP respect message Proactively raising IP awareness StudentsCan identify IP assets and know what types of IP protection is available Transfer smart IP knowledge to friends and family MediaAppreciate that IP issues are news worthy Know who to contact if they need material or “IP ambassador” contacts