Performancing enhancing clothing is seen in: Space suits Uniforms Climate change Medical professions Military High Fashion

There are new advances in clothing, especially in the sportwear market to help improve endurance through the following: Increasing Muscle strength Muscle Endurance Improving circulation Skin protection from UV rays Skin moisture management Reducing muscle fatigue Improved range of motion and flexibility Improved muscle recovery Increased removal of latic acid Support for spine and muscles Reduction of injuries Assiting health contions Temperature regulation Improved breathing Turn swear into energy http://www.articlesbase.com/sports-and-fitness-articles

The market is introducing improved technology including: Stylish colours and fabrics Breathable materials- temperature regulation UV Stretch- Protection against UV rays Hydrophobic fibres- Repels water keeping the body warm Compression technology to improve circulation and medical conditions. Delivers oxygen and reduces latic acid after exercise. Freshfit to help reduce the build up of bacteria. Known Brands: Nike, Adidas, ASICS, Zoot, 2XU and Craft. Fabric technology is currently most prevalent within sportswear.

Companies such as Nike invest into advancing fabric technology. In February 2015, the brand will release its Nike lab X JFS collections. The designer is Johanna F Schneider from Berlin. The designs combines performance sports wear and high fashion. Pieces from the collection are designed to enhance performance and can be removed in layers during a workout. The collection is inspired by human movement and architecture.

Nike Air Pre Cool vest- Developed for the olyimics in 2008. It has a modern space travel appearance. The design is inspired by 1960’s high fashion and medical packaging used to transport blood. It is designed to cool the body temperature. This reduces energy loss, which can be used in sport. The design clings to the wearer like chain mail. Triangles adhere to the skin for maximum contact. The vest is made of two layers, filled with frozen water. It is designed for hotter climates. It helps insulate the body’s heat. It is coated with aluminium to reflect the sun’s radiation. It is made from sustainable materials- Nike air soles and felt from men’s suits. http://news.nike.com/news/precool-vest-reengineered-for-beijing-olympics

Advances in wearable technology Currently fashionable on the market Can be seen on clothing or accessories Wearable Technology may be functional or aesthetic The calculator watch was the first wearable technology, it was introduced in the 1980’s. It is becoming more popular for buisness and personal uses. Wearable technology is used in health care. Nike have introduced wearable technology for sports training.

E- textiles Electronic textiles This garments include fibre optic material

Smart E- Textiles Technology is advancing in areas of smart textiles. This are fabrics which incorporate digital devices, such as tiny computers. Some textiles may have sensors or controllers within them. Clothing can monitor the heart, light up, deflate, cool or heat up.

Sensual Dress This dress changes when the wearer is sexually aroused Sensual Dress This dress changes when the wearer is sexually aroused. It explores technology and intimacy. It was created by Studio Roosegaarde and designer Anouk Wipprecht, the dress is known as intimacy 2.0. It responds to the human heart beat which has an electrical current and turns from white/ opaque to transparent. It has been developed using leather and smart e-foils.

GER Mood Sweater, by Design Lab Sensoree This garment uses technology similar to a lie dector test, to display emotion. Blue means relaxed and red symbolises anger. It helps humans with communicating their emotions effectively. Colour is seen in the light display.

References http://www.impactlab.net/2013/07/29/the- future-of-wearable-technology/ www.nike.com http://www.examiner.com/article/bionic-underwear-turns-sweat-into-energy http://www.freshnessmag.com/2014/10/23/nike-introduces-tech-fleece-aeroloft/