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Running Apparel Prepared by Wilson Tsang. Trends of today sportswear Warmth and protection: Fabrics been designed to heat balance between body and surroundings.

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Presentation on theme: "Running Apparel Prepared by Wilson Tsang. Trends of today sportswear Warmth and protection: Fabrics been designed to heat balance between body and surroundings."— Presentation transcript:

1 Running Apparel Prepared by Wilson Tsang

2 Trends of today sportswear Warmth and protection: Fabrics been designed to heat balance between body and surroundings. In protection, stain resistance, wind protection has also seen some interesting developments. Well-being: Well-being is a key trend in the fabric market, and is important as a way of adding value to standard products. Fabrics that benefit the skin are important, but there are also developments designed to help medically as well. Soft shell: Soft shell developments have been strong in the active market for a few seasons now, but the latest developments are proving that the trend is fast becoming an industry standard and, in many cases, a necessity, rather than just an interesting trend Smart textiles: The growth in electronic textiles, or smart textiles, has enabled it to become a strong trend in activewear, and one that is likely to keep growing. Innovations in lighting and entertainment will drive trends in the market for high-end products with added technological qualities.

3 The important of heat management to running 25% body energy goes moving muscle & 75% uses to regulate heat. Body temp  appx 20  C when running. Body consume energy to cool things down when it is heated. Garment delivers the benefit of sweating w/o you losing any fluid Over heat / Cooler skin temp  have to spend extra energy during the race.

4 How temperature balance enhance performance Heats from high  low temp. until “thermal equilibrium” (body & surroundings temp. are same) is reached. Body produces heat & sweat  emit up to 2 liters/hr when running. Water conducts heat away from body 25 times faster than air (dangerous in cold temp).

5 Layers and fabrication Fabric – maximize insulation  maintain warming properties with sweat or rain. Synthetics  good to wick the moisture away. Outer layers – keep out the wind & rain, but may affect ventilation. Minimize layers  choose fabrics offer both wicking & warming properties.

6 Tips for each layer during running 1 st Layer – lightweight, moisture- wicking fabrics  hold only a tiny % of their weight in moisture. Microfiber  hold less than 1% 2 nd Layer – layer delivers maximum warmth with minimum bulk to trap the warmth your muscles generate. Synthetic fiber  staying drier than natural fiber 3 rd Layer (Outer layer) – layer for blocking the elements (rain, snow & wind) w/o trapping too much heat & moisture underneath. Fabric with special treatment  waterproof & breathable

7 Reebok’s technology in running apparel Playdry Body Mapping Design Antimicrobial

8 What is PlayDry? PlayDry is Reebok’s trademark for fabrics that possess moisture management properties. Moisture management is the ability of a fabric to move moisture or sweat away from the body for rapid evaporation to keep the wearer (player) as dry and comfortable as possible. PlayDry materials are usually the next to skin layer. This properties are applied to most Performance sportswear in Reebok.

9 How is Moisture Management Achieved in PlayDry fabrics? fabric construction chemical moisture management finishes Moisture management should always be achieved mechanically through fabric construction but as needed may also be enhanced by adding chemical moisture management finishes to a fabric.

10 Body mapping By defining areas with low and high sweat production, product design was able to map different clothing materials and design features to specific body areas to increase breathability and improve the airflow across the body. Temperature map

11 Styling : simple but functional Coloring : Sharp, colorful, attractive and reflective. Fabric : Light weight with technology. Design

12 Antimicrobial treatment Chemical finishing which long lasting bond in the fabric restrain the activity of the bacteria and prevent the bacteria from procreating. Then it destroys the bacteria and achieve the effect of anti bacteria and odor prevention Widely used in lining, bedding, underwear, etc ……

13 Overview of RBK’s Holiday running collection

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15 ~~ Advertisements ~~ We are always ready to serve everyone of you and please come to our concept shops to select your right gear. 22/1/2006 Reebok 15km running event. Wish you all can make good records in the Marathon !!!

16 The End


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