Customer Engagement : The Evolution Marketing Story of Employee Volunteerism, Local Food & Strategic Partnerships Presented by: Lisa Geason-Bauer, President.

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Presentation transcript:

Customer Engagement : The Evolution Marketing Story of Employee Volunteerism, Local Food & Strategic Partnerships Presented by: Lisa Geason-Bauer, President Evolution Marketing llc /

Know your ideal consumer What are their needs, motivation and exceptions ? Our ideal client ……works in B-to-B environment Our ideal clients expects, Evolution Marketing to… - share similar values (i.e. CSR) - to be knowledgeable about niche subject matter - have working relationships with various professional networks, associations or not-for- profits

Demonstrate Expert Knowledge Case studies – Alternative Fuel Vehicle story Speaker at conferences, events Participate in Community Events Business sponsorship of Earth Day Events Employee volunteerism – Oconomowoc Summer and Winter Farmers Markets

Utilize multiple communication methods to engage existing clientele Clear, conscious, transparent messaging Tabs on website (resources for clients) electronic newsletters collateral materials (holiday card, sales brochure, business card) Effective use of social media – Twitter )

Strategic Partnerships