1. Development and Delivery
Product Management oversees, guides, and drives everything having to do with a given product in the market and internally.
Strategy and Sales
Development and Delivery
Installation
Manager M A R K E T
Manages projects associated with a given product
Generates quotes, ROMs, LOE
Manages an individual project to advance a specific product;
Manages milestones and deadlines
Sets priorities and makes trade-off decisions
Leads the CCBs
Technologists
Drives:
Business Plan
Positioning
External Communication
Internal Communication
Market Analysis
Market Sizing
Lead Generation
Product
Development
Manager
Development
Project
Manager
Subject Matter Experts
Application
Manager
Documenters QA
Programmers
Content
Evolutionary Concept
Product
Marketing
Technology, Economy, Competition, Customers, Prospects, and other exogenous factors
Demo Content
Curriculum Content
Configuration
Management
Delivery Experience
Client Support
Client
Relationship
Managers
Delivery Strategy
Client
Training
Message
Script
Demo scenarios
Sales Strategy
Sales Experience
Client Distribution
Sales Training
Consulting
and Delivery
Services
Sales Support
Sales
Gets clients ready for a given product release

2. Strategic and Market Facing Internal Management and Facilitation
Product Management responsibilities are both internal and external to the organization
Strategic and Market Facing
Set the product vision and road map
Work with CTO and President
Determine market, technology, and competition trends and directions
Understand client current and future needs
Determine pricing, packaging, and placement
Develop compelling offerings with help of Sales, Marketing, and Client Managers
Lead user conference planning
Set, lead, and drive market communications
Craft messages and collateral
Drive evolution in images and graphics
Engage client community as the “face” of the product
Lead User Group
Be visible, known, and compelling to clients
Support Sales
Help drive opportunities and demos
Take a leader role in the most important proposals
Internal Management and Facilitation
Be a leader in the organization
Operate powerfully as a peer to Directors of Development, Sales, Marketing, Customer Support, and Delivery Units
Participate actively in setting the tenor of the firm
Application Management
Run the configuration control board, making trade-offs among competing priorities
Lead the consonance of Prod Development, Design, CTO, and Market Leads in trade-off decision making
Product support
Provide leadership to the support manager and organization, including Level I and II
Evolve Support capabilities and competencies