1. Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.   

2. Conscious Dynamics, LLC New Hire Integration
Marketing Plan

3. Target Market Existing customers Prospective customers
Fortune 500 Companies
10,000 employees or more
Supportive or collegial organizational models
Encourages free exchange of ideas
Humanistic value system
Innovative and creative
The target market for the New Hire Integration program is customers who have already implemented Conscious Dynamics training programs in their organizations. Prospective customers that fall into the following criteria will also be targeted.
On the Fortune 500 list
10,000 employees or more
Supportive or collegial organizational models
Encourages free exchange of ideas
Have a humanistic value system
Are innovative and creative
©Conscious Dynamics, LLC

4. Value Proposition and Unique Selling Points
Increase emotional and social intelligence of new hires.
Keep new hires motivated and engaged.
Assimilate new hires into corporate and team culture more quickly.
More productive faster
The value proposition and unique selling points are that the Conscious Dynamics new hire program increases the emotional and social intelligence of the new hire. This keeps the new hire motivated and engaged and quickly assimilates he or she into the corporate and team culture. This enables the idividual to be more productive faster.

5. Positioning or Differentiation Strategies
Creative Strategy
Innovative approach
Focus on the Individual as well as the team
Transparent communication
Conflict resolution
Change management
Innovation and leadership
The positioning or differentiation strategies are that the Conscious Dynamics program is a creative strategy with an innovative approach to new hire integration. The new hire program focuses on the individual and the team that he or she will be working with. The program emphasizes transparent communication, conflict resolution, change management, and the development of innovative thinking and leadership.

6. Marketing Message Bold companies are built one person at a time.
Increased job satisfaction
Increased performance
Reduces turnover
Increases employ retention and reduces recruitment costs
The Marketing message is that “Bold companies” are created “one person at a time” ( Conscious Dynamics, LLC., 2014). Research shows that “half of all senior outside hires fail within 18 months in a new position and half of all hourly workers leave new jobs within the first 120 days” (Bauer, 2007, p.1). The Conscious Dynamics new hire integration program increases job satisfaction and performance. This results in a reduction of turnover and increased employ retention. The byproduct of this is a reduction in recruitment costs.

7. Communication Method Existing clients Prospective clients E-mail
Direct print mail
Prospective clients
Website
Affiliate organization such as SHRM
Vendor sponsorship
Conference & trade show attendance
YouTube & LinkedIn
The new hire program involves multiple communication channels. Communicating with existing clients will be handled through and direct print mail marketing. Communicating with prospective clients will be done through the website and by partnering with affiliate organizations such as the Society for Human Resource Management (SHRM). Conscious Dynamics will also begin sponsoring affiliate vendor events and will attend selected conferences and trade shows. Developing a presence on YouTube and LinkedIn will be an important communication channel.

8. Budget Website redesign (estimated $2,000-$4,000)
Promotional mailing/ ing material design (estimated $5,000)
Advertisement on affiliated companies websites, materials, publications (estimated $7,500 total)
Social Media promotions ($500-$1,200)
Conference Sponsorship/ Vendor Booths (Society for Human Resource Management, SAP, Taleo, and other Human Resources Solution Vendors) (varies; estimated $7,500-$10,000 per show- total of $30,000)
Promotional items/giveaways for sponsorships (estimated $15,000)
Total budgetary allotment of $80,000
The budget for the marketing plan is as follows:
Website redesign (estimated $2,000-$4,000)
Promotional mailing/ ing material design (estimated $5,000)
Advertisement on affiliated companies websites, materials, publications (estimated $7,500 total)
Social Media promotions ($500-$1,200)
Conference Sponsorship/ Vendor Booths (Society for Human Resource Management, SAP, Taleo, and other Human Resources Solution Vendors) (varies; estimated $7,500-$10,000 per show- total of $30,000)
Promotional items/giveaways for sponsorships (estimated $15,000)
Total budgetary allotment of $80,000

9. In Closing An aggressive and dynamic marketing plan
Designed to achieve results
Move Conscious Dynamic to the forefront of the industry
Increase sales
Boost customer retention
This is an aggressive and dynamic marketing plan for a new and innovative new hire integration program. This plan will help Conscious Dynamics to move to the forefront of the industry. This plan will increase sales and will boost customer retention.

10. References
Conscious Dynamics. (2014) Retrieved from
Bauer, T.N. (2007). Onboarding New Employees: Maximizing Success. Retrieved from ments/onboarding%20epg-%20final.pdf.