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ELEMENTS OF SPORTS COMMUNICATION Brandon Creswell LRC 320
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MAIN ELEMENTS Print Media Broadcast/Electronic Communication New and Social Media
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PRINT MEDIA Multiple Mediums Newspaper Magazine Newsletters It is important to clearly present the message In all official writings it is important to write in the inverted pyramid Write all important info at beginning of story
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BROADCAST/ELECTRONIC MEDIA Includes: Email, Websites, Podcasts, Live talk shows Also important to use inverted pyramid With broadcast, important to look professional Examples: ESPN Talk Show
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NEW/SOCIAL MEDIA With advent of social media, sports news has become instantaneous Athletes also get more exposure through official Facebook pages Examples: Twitter News Facebook
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