1. Customer Communication and Engagement—Building Your Presence Moderator: Don Rescigno Panelists: Phillip Cantilo, Paul Kuhne

2. Copyright 2015 Market Data Retrieval Moderator and Panelists Don Rescigno Head of Marketing & Product Sales MindRocket Media Group mindrocketmediagroup.com Twitter: @DRescigno linkedin.com/in/donrescigno Phillip Cantilo Client Partner, Global Marketing Solutions Facebook facebook.com/pcantilo instagram.com/pcantilo Paul Kuhne Principal ü marketing+more paul@umarketingandmore.com linkedin.com/in/paulkuhne 2

3. Copyright 2015 Market Data Retrieval Customer Communication and Engagement—Building Your Presence Importance of being “out there” and where you should be Message vs. Story What channel(s) are right for your brand? Is it still the big 3—Facebook, Twitter, Pinterest? Knowing who you’re engaging and what’s important to them Importance of video Authenticity is critical Difference between talking and engaging The role of market influencers and advocates Everyone is customer service Twitter chats Executive participation Metrics Mobile 3

4. Customer Communication and Engagement—Building Your Presence

5. Copyright 2015 Market Data Retrieval 5