DECLARE YOUR INNER EXPERT Deborah Giboa, MD

WHY DO YOU WANT TO DECLARE? Grow your platform Make more $ Spread your message – what’s yours? HELP PEOPLE!

WHAT IS CLAIMING EXPERTISE? Sharing your passion Offering tools Responding to events Teaching, leading, facilitating… Showing your worth Solving a problem. What can you solve?

Conference speaker Book published TV appearance Brand ambassador Attendees at a session Columnist Collaboration WHEN YOU WANT _______ $$$$ Product development Create community

HOW DO CLAIM YOUR EXPERTISE? Source For Friends Source For Communities Local Paper HARO helpareporter.comhelpareporter.com

SPEAK IT WHERE? Live events –Introductions, moderating, panels, workshops, keynotes Courses –Live, online, video Media –Podcast, internet, radio, TV Which is your biggest goal?

“EXPERTING”… HOW? 1.Start! 2.Build: -Skill -Credibility -Resume -Proof 3.Market

GETTING THE GIGS 1.Who needs your message? 2.Where are you already in? 3.Who do you know? 4.Who could you meet? Yeah, but WHERE?

WHERE IS YOUR AUDIENCE? Schools –Administrators, teachers, students, parents Service organizations –Leadership, staff, clients Companies –Leadership, employees, customers Government agencies –Military base, local government, public service Faith groups –Staff, members, outreach Trade/professional associations –Nat’l, state, local Religious organizations –Nat’l, state, local Higher ed –Colleges, sororities, alumni, staff, student groups

HOW DO YOU GET IT? 1.Find a connection 2.ID the decision-maker. ~ Never take a no from someone who doesn’t have the power to give a yes. ~Ask great questions. ~Name the problem you can solve. 3.Be more than they imagined!

HOW DO YOU GET PAID?  What’s your “happy” price?  Saying yes to something means saying no to something else  Believe

Learn More At: Facebook: AskDoctorGAskDoctorG

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