1. Michael VanDervort HR Florida Leadership Conference January 8, 2010

2.  The case for HR understanding social media  What is a brand  Why worry about brand  Who’s talking?  What the conversation can sound like  Why you should care  How to get started  Rock your Chapter

10.  If you are in business, and especially if you are a major brand, you are already involved in the dialogue

11. Me Government Customers Competitors Employees Detractors Labor Unions

12.  Blogs  Twitter  LinkedIn  Facebook  Forums / Groups  Many other sites

24.  Glassdoor.com  Jobvent.com  PissedConsumer.com  Telonu.com  Honestly.com  Craigslist and a slew of others

48.  Social media is not a fad  Your employees are using social media  Use of corporate campaigns is spreading  Legal concerns – monitoring, NLRB Facebook case & concerted, protected activity  Understand the platforms  Develop appropriate policies and processes  Train supervisors

50.  Not rocket science.  Policy is not the priority  Know the tools  How social media might benefit  How social media tools might harm

51. These steps can get you started:  Monitor your brand  Stake your claim  Adopt preemption strategies  Engage proactively in social media  Have a rapid response strategy

52.  Introduce the purpose of social media  Be responsible for what you write  Be authentic  Consider your audience  Exercise good judgment  Understand the concept of community  Respect copyrights and fair use  Remember to protect confidential /proprietary info  Bring value  Productivity matters Source: Mashable

53.  HR Florida may be the leader in the USA  Consider starting at least on platform  Blogs are great for sharing information  Facebook is great for conversation / events  LinkedIn offers a semi-private platform  Dialogue, Information, Events  Twitter  YouTube  Flickr

54. Advice from Ben Eubanks  Need a website  Rock some video  Offer multiple ways to connect  Don’t force your own preferences  Take advantage of subject matter experts  Sponsor social media events (and speakers)  Co-sponsor events and webinars (Dim dim)  Use “free” tools to start

56. Email: michael.vandervort@pub lix.com michael.vandervort@pub lix.com Phone: 813-417-8781 Twitter: @MikeVanDervort Blog: http://thehumanracehor ses.com http://thehumanracehor ses.com