1. Setting Goals for 2012 For You, Your Business & Your Clients Barbara Safani Career Solvers

2. What Are Your Goals? Make more money Make more money Work less Work less Add new services Add new services Find a new strategic partner Find a new strategic partner Become more specialized Become more specialized Change directions Change directions Land a new gig Land a new gig

3. Goal Setting Basics Credibility Credibility Visibility Visibility Authority Authority

4. Low Cost Promotions E-Books E-Books Submit Your Article Submit Your Article Examiner.com Examiner.com Newsletters Newsletters Referral Gifts Referral Gifts Certifications & Listings Certifications & Listings

5. Affiliations Recruiters Recruiters Outplacement Firms Outplacement Firms Colleagues Colleagues Colleges/Universities Colleges/Universities Non-Profit Agencies Non-Profit Agencies

6. Free & Low-Cost PR Help a Reporter Out (HARO) Help a Reporter Out (HARO) Speakers’ Bureau Speakers’ Bureau Press Releases/ PRWeb Press Releases/ PRWeb Surveys/White Papers Surveys/White Papers

7. Reaching a Broader Audience Downloadable Recorded Presentations Downloadable Recorded Presentations Teleseminars and Webinars Teleseminars and Webinars Coaching Clubs Coaching Clubs Books Books iPhone and Droid Apps iPhone and Droid Apps

8. Sleeper Revenue Advertising Advertising Amazon Amazon Products with Revenue Share Products with Revenue Share

9. Affinity Marketing Alumni Associations Alumni Associations BNI BNI Toastmasters Toastmasters Professional Associations Professional Associations Facebook Facebook Community Community

10. Online & Social Media Marketing LinkedIn LinkedIn Facebook Facebook Twitter Twitter Vizibility Vizibility Google+ Google+ ZoomInfo ZoomInfo You Tube You Tube Company Blogs & Collective Blogs Company Blogs & Collective Blogs

11. Search Engine Marketing Google Ads Google Ads Facebook Ads Facebook Ads

12. Action Plan List 5 strategies to implement by June List 5 strategies to implement by June Pick combination of basic / advanced Pick combination of basic / advanced Turn to person to right to discuss Turn to person to right to discuss Swap emails Swap emails Commit to follow up by June 30 Commit to follow up by June 30 Mark your calendars Mark your calendars

13. Career Goals Coaching Identification of need Identification of need I hate my job versus I hate my boss I hate my job versus I hate my boss Assessing transferability of skills Assessing transferability of skills Determining skills gap Determining skills gap Determining how realistic change is Determining how realistic change is No sugar coating No sugar coating

14. The Tools Resume Resume Bio Bio Online Profiles Online Profiles Assessments Assessments Interview Strategy Interview Strategy Networking Strategy Networking Strategy Research Research

15. Accountability Creating a realistic timeline Creating a realistic timeline Creating a plan Creating a plan Accountability Accountability Measuring success Measuring success