Social Data is the New Oil Andreas Weigend, PhD Stanford University Social Data Lab Data Lab

Outline Examples – Airnbnb. Branchout. Any.do. Instagram. The Past – Content. Community. Commerce. The Future – Context. Connection. Conversation. 5 Rules for Big Data Lab2

Social Data – Airnbnb vs Craigslist – Branchout vs LinkedIn – Any.do vs non-social task lists – Instagram vs traditional photo sharing Data Lab3

The C’s of the 2000’s – Content Google – Community Facebook – Commerce Amazon Impact on the way we think / relate / Data Lab4

The 2000’s Content Community Commerce The 2010’s Context Connection Data Lab5

Context Data (“non-social”) – Searches – Sensors – … ? Social Data – Photos – Tags –... Data Lab6 Exercise: Talk to your neighbor and come up with data sources

Connection Identity – from attribute-based … – … to relationship-based Example: Impact on Marketing – from segment … – … to Data Lab7

Conversation – from “Markets are Conversations” … – … to “Conversations are Markets” Most conversations are peer to peer Social data vs social Data Lab8

Recap of Part 1 Examples – Airnbnb. Branchout. Any.do. Instagram. The Past – Content. Community. Commerce. The Future – Context. Connection. Data Lab9

Part 2 Five Rules for Big Data Lab10

1. Start with the problem, not with the Data Lab11

2. Base the equation of your business on customer centric Data Lab12

3. Make it trivially easy for people to contribute, connect, and Data Lab13

4. Give data to get Data Lab14

5. Let people do what people are good at, and computers what computers are good Data Lab15

Thou shalt not blame technology for barriers of institutions and Data Lab16

Questions? Thank Data Lab17

Social Data is the New Oil Contact – – (mobile) – weigend.com Lab – socialdatalab.stanford.edu Videos – Data Lab18