Phoenix InfoNews in China Source: CTR - CNRS 2012 (Nov 2011 – Apr 2012) 36 cities in China.

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Presentation transcript:

Phoenix InfoNews in China Source: CTR - CNRS 2012 (Nov 2011 – Apr 2012) 36 cities in China

CNRS CTR-China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in Nov 2011 – Apr 2012

CNRS - 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

TV is the most popular media in China Daily reach rate% Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525)

Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525)

Phoenix InfoNews Vs other oversea regional channels Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525); Channels watched in past 4 weeks % watched Past 4 weeks

Phoenix InfoNews is the no. 4 oversea regional channel amongst High Household Income group with RMB10,000+ % watched Past 4 weeks Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ with monthly household income HHI RMB10,000+ in 36 China cities(20,857,552/ 7,521); Channels watched in Past 4 weeks

Phoenix InfoNews viewer profile - Gender All 15+ in 36 cities Phoenix InfoNews viewers Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797) Male 52% Female 48% Female 43% Male 57%

Profile % Phoenix InfoNews viewer profile - Age Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers are well-educated 59% Phoenix InfoNews viewers receive professional or above education Profile % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers are more affluent 72 % Phoenix InfoNews viewers with monthly household income RMB5,000 or above Profile % Monthly household income Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers hold higher positions 38% Phoenix InfoNews viewers with managerial grade or above occupation Profile % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797) Remarks - “Refuse to answer” respondents are excluded.

Phoenix InfoNews viewers hold higher positions than local channel viewers Viewer profile – PMG* Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) *PMG – Professionals/ Managers/ Government officials Profile %

Phoenix InfoNews viewers are more likely to have both business and leisure air travels Profile % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797) Purposes of Air Travel

Phoenix InfoNews viewers are more likely to travel with tour groups and self-driving tour Profile % Most Often Travel methods Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers owned more hi-tech consumer durables Profile % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers are more financially aware *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others. Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797) Profile %

Phoenix InfoNews viewers are more financially aware Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities + Past 4 weeks Phoenix InfoNews viewers with intend to make an investment in next year ** (726,060/ 311) Profile % **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others. Intend to make investment within 1 year

Phoenix InfoNews viewers love using credit card Profile % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525) Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)

Phoenix InfoNews viewers lead a quality lifestyle they are more likely to buy high quality products Agree / Strongly agree % Source: CNRS Nov Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix InfoNews viewers (3,789,348/1,797)