1. Focus Commercial Buildings LCD Advertising Network- FMCG New Version The Largest Digital Media Group in China FocusMedia 2009.9

2. Largest China’s Media company listing on Nasdaq, with market cap of US$ 7 Billion in Dec., 2007 China’s No. 2 largest media company in 2007, only after CCTV ， About US$ 6 Billion turnover in 2008 Focus Media (China) Holding Limited

3. Commercial Location Network Covering over 95 cities, over 90,000 Locations Including as follows: Commercial Location Channel Elite Channel Digital Poster Reach 250 Million Urban Consumers Daily Outdoor LED Located commercial centers in Shanghai & Beijing Focus Media Direct Covering 20,000+ well-known corporations 3 million business professionals In-elevator Poster Frame Network in Residential Buildings Covering 51 cities, 160K elevators 65 million middle-high income earners In-store Network Covering 148 cities 4000+ hypermarkets, supermarkets and convenience stores 90 million shoppers per week Movie Theatre Network Covering 77 cities 300 prime movie theaters Rep. 85% of total ticket value China’s Largest Digital Media Group

4. The fastest growing media group RMB: Mil 317% 300% 100% 46%

5. Over 3000 Domestic & International Clients – Food/ Beverage ： -Shampoo ： – Beverage/ Alcohol: -Health care ：

6. -Home Electronics ： -Service ： - Home Furniture: - Internet ： - Handset ： - Telecom ： - IT/Digital ： -Insurance ： Over 3000 Domestic & International Clients

7. – Airline ： – Travel ： - Finance ： -Luxury/Watch ： - Auto ： Over 3000 Domestic & International Clients

8. Building LCD Network

9. Hardware 17-inch LCD at elevator bank 42-inch PDP in larger area Main Position Elevator Lobby / In-elevator Rotating 60 times / day Location of LCD Screen

10. Covering over 95 cities /70,000 High-end Buildings in China Beijing Shanghai Guangzhou Shenzhen Chengdu Wuhan Nanjing Changsha Xi’an Shenyang Kunming Dalian Qingdao Hanzhou Tianjin Ningbo Xiamen Fuzhou Haer’bin Changchun Chongqin Zhengzhou Taiyuan Huizhou Zhuhai Dongguan Foshan Huizhou ……… 。。。

11. Penetrating 94% of High-end Office Buildings Source ： AC Nielsen

12. In Terms of Commercial Buildings, Focus Media Takes 98% of the Market Share

13. Building LCD Network Target Audience Profile

14. Most target audiences’ age are around 20-50 Demography-Age Base ： All respondents n=2510

15. Demography-Education Target audience are well-educated. Base ： All respondents n=2510

16. Demography-Personal Monthly Income Tier 1: Personal Monthly Income 3000+ RMB Tier 2: Personal Monthly Income 2000+ RMB Base ： All respondents n=2510

17. - 17 - Focus Media Building LCD Network Locks on eyes of 150 million middle above income consumers in China Becomes an indispensable advertising channel for FMCG products

18. Media Effectiveness of Building LCD

19. No. Of Taking Lift in the Building Per Day Target audience take the lift more than 4 times per day. Base ： All respondents n=2510

20. Claimed Average Waiting Time for a Single Trip On average, it takes about 2 minutes or more for waiting lift for each lift-trip. Base ： All respondents n=2510

21. In a TV Campaign, what is the added-value of building LCD?

22. Most TV ad choose this period Here is opportunity TV ad would lose this “Golden Time” Out of home Watch TV at home Opportunity to reach outdoor ad and home TV Building LCD Media Dominate Daytime, Home TV Evening Time Data Source: CSM Rating

23.  For those light TV viewer, we recommend a combination of TV and building LCD to enhance media reach rate.  For those medium TV viewers, 1+ reach is to get, while 3+/5+ reach is too expensive to achieve ， deploying building LCD will promote frequency with cost efficiency.  In terms of cost, CPM of building LCD is only about 1/2- 1/3 of the local TV, therefore, building LCD helps save budget without sacrificing campaign effectiveness. Key Values of Building LCD Media ：

24. From media exposure timeslot and location perspective…

25. LCD Can Stimulate People’s Higher Purchase Intention Outdoor LCD is more likely to stimulate target audiences’ purchase intention. Daytime TV promotes target audiences’ consumption, and it also influences on brand choice. Home Evening TV Outdoor Daytime LCD Complement of time Complement of space

26. From media coverage perspective…

27. What is added-value of building LCD ？ - Local TV + Buildings LCD

28. Tier One

29. Beijing Target ： 20-50 Data Resource ： CMMS 08A

30. Beijing 20-50Male ： 20-50Femal ： Data Resource ： CMMS 08A

31. Shanghai Data Resource ： CMMS 08A Target ： 20-50

32. Shanghai Data Resource ： CMMS 08A 20-50Male ： 20-50Femal ：

33. Guangzhou Data Resource ： CMMS 08A Target ： 20-50

34. Guangzhou Data Resource ： CMMS 08A 20-50Male ： 20-50Femal ：

35. Shenzhen Data Resource ： CMMS 08A Target ： 20-50

36. Shenzhen Data Resource ： CMMS 08A 20-50Male ： 20-50Femal ：

37. From Media Investment ROI perspective…

38. Building LCD CPRP&GRP According to CTR’s traffic report, Focusmedia building LCD’S CPRP as below: Notes ：（ 1 ） The number of buildings is based on Focus Media’s records until April,2008 （ 2 ） The number of traffic was counted from Jan. to Mar.2008,random samples. (3 ) Net cost counted by 60% off. Target Audience: Age 18-50

39. Notes ：（ 1 ） The number of buildings is based on Focus Media’s records until April,2008 （ 2 ） The number of traffic was counted from Jan. to Mar.2008,random samples. (3 ) Net cost counted by 60% off. Building LCD CPRP&GRP According to CTR’s traffic report, Focusmedia building LCD’S CPRP as below: Target Audience: Age 18-50

40. Case Study ： Shampoo SLEK

41. Multi Channel Media Mix SLEK’s Multi channel media mix strategy:  March-May, 9 weeks launch with TVC 30” + 15”, total 120 times/day.  4 weeks launch with 30” TVC,, 60 times/day, with promotion on the ground.  Tag-on on machine frame  Meantime run first round of promotion on the ground  June-July, 6 weeks launch ad 30”+15”, 120 times/day and run 2nd round of on the ground promotion.

42. SLEK’s Brand Awareness Source ： Intercept Interview in building Time ： March ， July 2005 10 days after Off-air 15 weeks after Off-air SH brand awareness doubled in 3 months among key target audience.

43. Ad. 30”+15” Ad. 30”+15”+Post+Preliminary Ad Intermediary heat Ad. 30”+Ad 15” Joint-ventures shampoo brands are key players in fierce competition market, like Shanghai. After 4 months airing in LCD media, SELK’s brand awareness matched with those Joint-ventures’ brands. The change of brand awareness in Shanghai by media mix of difference version

44. Case Study ： Cosmetic L’Oreal

45. L’Oreal TVC evenly played every two weeks  New product launch in summer, targeted on young and trendy women  2 weeks in June, 30”TVC, 60 times/day  2 weeks in July, 30”TVC, 60 times/day

46. High ad recall rate driven from High ad recall rate driven from continuous exposure % Source ： Intercept Interview in building Base ： All Interviewees L’Oreal’s brand awareness in key cities is high. Objective of this campaign is to maintain brand exposure and promote purchasing. With continuous exposure in FocusMedia LCD network among key targets, L’Oreal maintained high brand awareness.

47. Case Study: Food and Drinks Lipton Milk Powder Tea

48. Lipton Teabag Series  Lipton teabag targeted on the middle above income white-collars, and office building LCD covers its target audience directly.  Lipton tea run 15”TVC in office buildings LCD continuously in five months, and products include Lipton teabag, green tea, flavored tea, etc.

49.  Two TVC versions was aired in office buildings LCD network.  Nov.-Dec., 4 weeks launch with 2 versions of 15” TVCs.  Version of ‘Radiation’ describes the problem of radiation in the office, and claims that Lipton tea can reduce effect of radiation.  Version of ‘Belly’ shows the problem of fatness in the office, and claims Lipton tea can contribute to improve metabolism. Two TVC versions were especially made for Buildings LCD

50. The 2 TVC versions were tailor made for office building LCD media. After 1 week’s airing, unaided ad recall rate reached 23%, and aided ad recall rate reaches 39%. Targeting on white collars and focusing on their concerns, the 2 TVCs catch targets eyes, therefore brand awareness improved quickly. According to retailers’ feedbacks, after airing purchasers increased obviously. Marketing manager believes that sales exceeds forecast for this year. High Recall Rate From The 2 Versions

51. Case Study: Alcohol Carlsberg

52. Carlsberg High Frequency Exposure to promote sales Time 15”+15”+15” New product launch, key sales channel is bars, targets on young and trendy group. Although Carlsberg’s brand awareness maintain a high-level in Chengdu, but it also faced challenge from other premium brands, such as Heineken, Budweiser, etc. To promote sales high frequency exposure is deployed to compete rivals in key media, i.e. run 3 spots in 12 minutes, 15” TVC in 3 months.

53. Frequency Reached 4.1 times/week. According to post campaign research: Frequency reached 4.1 times/week, 16 times/month. Target audiences’ ad recall rate has increased dramatically. According to sales, orders from bars have increased by 200%, and this number is much better than the competitors. Carlsberg Frequency/week4.1 times Unaided recall rate 47 ％ Aided recall rate 69 ％

54. Case Study: Fast Food Category Pizza-Hut

55. High Frequency, Long Duration TVC Pizza-Hut ’ s high frequency exposure, long duration TVC in 2006. March: 2 weeks with 60 ” TVC, 60 times/day April: 2 weeks with 30 ” TVC 120 times/day May: 4 weeks with 30 ” TVC 120 times/day

56. High Recall Rate Driven From High Frequency Exposure Pizza-Hut ’ s brand awareness in key cities is high. With continuous exposure in FocusMedia LCD network among key targets, Pizza-Hut maintained high brand awareness. %

57. Single Media Investment Pizza-Hut targets on the middle above income white-collars, office building LCD network focuses on its target audience directly. Pizza-Hut chooses FocusMedia LCD as its single media investment. Positive evaluation from Pizza-Hut.

58. Clients’ comments “FocusMedia covers Pizza-Hut’s target audience directly. After two years’ observation, we chose FocusMedia as the only media investment for “Afternoon-Tea”. We believe that FocusMedia could attract our specific group effectively and deliver right message to key target audience.”

59. After Sale Service

60. Nearly RMB 10Mil on Research Per Year The only OOH company in China provides the third party monitoring report and post campaign report. Regular Report: –Annual office building traffic research –Media consumption habit research –Monthly monitoring report –Post campaign report Ongoing research project: –Frequency v.s. ad recall –LCD Rating tracking system, etc. Research Company: –CTR, New Sinomonitor, A.C. Nielsen, Zoe Tan Consulting, MillwardBrown, Living Stone etc.

61. Annual Traffic Check Report Annual traffic checking on Focus Commercial Location LCD network Covering 24 cities –Beijing, Shanghai, Guangzhou, ， Shenzhen, Nanjing, Wuhan, Chengdu, Shenyang, Hangzhou, Dalian, Qingdao, Changsha, Chongqing, Tianjin, Xian, Kunming, Shantou, Dongguan, Fuzhou, Jinan, Shijiazhuang, Zhuhai, Xiamen, Wenzhou Content: –Traffic –CPM and Reach: LCD vs TV

62. Monitoring Report To ensure spots on airing The third party report - CTR Content: –City, airing date, brand, TVC, duration, no of building, etc. Monthly Report

63. Post Campaign Report Study on post campaign effectiveness Content: –Target profile –Target attitude to media –Brand & Ad recall One month after off airing

64. Infosys+ OOH – LCD Basic measurements ：  收视率 (Ratings)  目标受众收视率 (TARPs)  总收视点 (GRPs)  花费占比 / 收视率占比 (SOS/SOV)  到达率 (Reach)  平均接触频次 Av. Frequency(OTS)  有效到达率 & 有效接触频率 Effective Reach& Effective Frequency  每收视点成本 CPRP( 或 CPR)/ 每目 标受众收视点成本 (CPT)