Window Displays VM Part 4. Promotional Window Display Promotes the sale of the store’s products Most common.

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Presentation transcript:

Window Displays VM Part 4

Promotional Window Display Promotes the sale of the store’s products Most common

Institutional Window Display Promotes store image by focusing on: Employee achievements Store sponsorships Seasonal decorations Not product-oriented

Public Service Window Display Enhance store image by focusing on: Public causes Worthy ideas Community organizations

Display Design Balance – –Equal distribution of objects –Formal: identical on both sides (symmetrical) –Informal: not visually identical Every display must have:

Balance Formal or symmetrical Same “weight” on both sides

Balance Informal or asymmetrical “Weight” is heavier on one side of the window

Display Design Point of Emphasis – –Point of eye contact –Contrasting color –Contrasting shapes, size, textures –Highlighting with spotlight –Placement – something in foreground or background Every display must have:

Point of Emphasis Size – picture in background

Point of Emphasis Lighting – used to focus on the display items

Point of Emphasis Color – red contrasts with black and white

Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Every display must have:

Proportion Cylindrical Pyramid Progression of sizes Draws eye up Products displayed on each level

Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Every display must have:

Proportion

Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Repetition (xxx) or alternation (xoxo) Every display must have:

Proportion XXX Repetition

Proportion XOXO Repetition

Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Repetition (xxx) or alternation (xoxo) Radiation: emphasis in middle; all radiates from center (sun) Every display must have:

Proportion Radiation Lighting diffuses outward in rays

Display Design Rhythm line direction, eye movement Every display must have: Horizontal line

Rhythm Vertical

Display Design Harmony pleasing effect of combinations Every display must have:

Display Design Elements Balance Point of emphasis Proportion Rhythm Harmony

Window Displays VM Part 4