2 BalanceThe principle of design that implies equilibrium or steadiness among the parts of a design or outfit.Balance in garments is produced by structural parts and added decoration.A properly balanced garment appears equal in weight and power of attraction from all sides, from top to bottom, and from front to back.
3 Formal balanceEquilibrium provided by symmetrical parts. One side resembles the other.
4 Informal balanceEquilibrium provided by asymmetrical parts. One side is unequal to the other.
5 ProportionThe principle of design dealing with the relative sizes of all the parts in a design to each other and to the whole.Garment details and accessories should be proportioned for the wearer.Proportion is most pleasing when garment areas are unevenly divided.
7 Emphasis The principle of design that uses a concentration of interest or area of focus in a particular part orarea of design.Emphasis or a focal point can be used to draw attention or to keep the eye away.Emphasis can be provided through the use of color, texture, structural lines, decorative lines, or accessories.
9 RhythmThe principle of design concerned with thepleasing arrangement of the design elements toproduce a feeling of continuity or easy movementof the observer’s eye.Rhythm is what allows the viewer’s eye to move steadily and smoothly through the lines and spaces of the design.
10 Four main types of rhythm RepetitionGradationRadiationAlternation
11 RhythmRepetition: Rhythm created by repeated lines, shapes, colors, or textures in a garment.Gradation: Rhythm created by a gradual increase or decrease of similar design elements.
12 Rhythm (cont)Radiation: Rhythm created by lines emerging from a central point like rays, resulting in the parts being an equal distance from a given point.Alternation: Rhythm created by alternating elements such as light and dark colors or stripes of two colors or sizes.
13 To appear taller and thinner Black, navy blue, charcoal, and chocolate brownMonochromatic colorsStraight silhouettesVertical linesSubtle prints, plaidsSmooth, flat texturesNarrow, matching belt
14 To appear shorter and thicker Sharply contrasting colorsLight, bright, warm colorsWide silhouettesHorizontal linesBold prints, plaidsBulky textureWide, contrasting beltGathers or pleats
15 To attract attention White, yellow, orange, and red Bright colors Busy printsShiny or textured fabricClingy fabrics
16 To avoid attention Dark, cool, and dull colors Plain patterns Minimal structural designEarth tonesNo applied decoration