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The Principles of Design

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Presentation on theme: "The Principles of Design"— Presentation transcript:

1 The Principles of Design
As applied to apparel

2 Balance The principle of design that implies equilibrium or steadiness among the parts of a design or outfit. Balance in garments is produced by structural parts and added decoration. A properly balanced garment appears equal in weight and power of attraction from all sides, from top to bottom, and from front to back.

3 Formal balance Equilibrium provided by symmetrical parts. One side resembles the other.

4 Informal balance Equilibrium provided by asymmetrical parts. One side is unequal to the other.

5 Proportion The principle of design dealing with the relative sizes of all the parts in a design to each other and to the whole. Garment details and accessories should be proportioned for the wearer. Proportion is most pleasing when garment areas are unevenly divided.

6 Proportion

7 Emphasis The principle of design that uses a concentration
of interest or area of focus in a particular part or area of design. Emphasis or a focal point can be used to draw attention or to keep the eye away. Emphasis can be provided through the use of color, texture, structural lines, decorative lines, or accessories.

8 Emphasis

9 Rhythm The principle of design concerned with the pleasing arrangement of the design elements to produce a feeling of continuity or easy movement of the observer’s eye. Rhythm is what allows the viewer’s eye to move steadily and smoothly through the lines and spaces of the design.

10 Four main types of rhythm
Repetition Gradation Radiation Alternation

11 Rhythm Repetition: Rhythm created by repeated lines, shapes, colors, or textures in a garment. Gradation: Rhythm created by a gradual increase or decrease of similar design elements.

12 Rhythm (cont) Radiation: Rhythm created by lines emerging from a central point like rays, resulting in the parts being an equal distance from a given point. Alternation: Rhythm created by alternating elements such as light and dark colors or stripes of two colors or sizes.

13 To appear taller and thinner
Black, navy blue, charcoal, and chocolate brown Monochromatic colors Straight silhouettes Vertical lines Subtle prints, plaids Smooth, flat textures Narrow, matching belt

14 To appear shorter and thicker
Sharply contrasting colors Light, bright, warm colors Wide silhouettes Horizontal lines Bold prints, plaids Bulky texture Wide, contrasting belt Gathers or pleats

15 To attract attention White, yellow, orange, and red Bright colors
Busy prints Shiny or textured fabric Clingy fabrics

16 To avoid attention Dark, cool, and dull colors Plain patterns
Minimal structural design Earth tones No applied decoration

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