What was the strategy behind the year? Partnerships & De-centralised approach Clear Message and Audience Story-telling Social Media/Online 207 EYD partners!

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Presentation transcript:

What was the strategy behind the year? Partnerships & De-centralised approach Clear Message and Audience Story-telling Social Media/Online 207 EYD partners! 25 Member States (3 on ad hoc basis) Young people Schools & Universities CSOs/NGOs Policy-Makers Story-telling Audience

What was the strategy behind the year? Comprehensive Campaign Toolkit (online & mostly in all EU languages) Factsheets & Infographics Subscribe to and Disseminate the Newsletter EYD Educational toolkit Handbook Quizzes VIP booklet Lesson Plans Celebrity ambassadors PLUS: Video and Photos Radio Spots Roll-ups 'Story of the Week' Posters Visual Identity

UNITED KINGDOM PORTUGAL What have been the results? Activities with Citizens & targeting Youth EYD DAYS ACROSS EUROPE Facebook: likes Twitter: followers CO-CURATORS:  Friends of the Earth ( Nov)  UNRWA (1-8 Dec) Social Media Ambassadors and Personalities

CHANGE YOUR PERSPECTIVE: 3 CONTINENTS, 5 COUNTRIES, 10 DAYS

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