1. Communications Strategies Beth Brown Director of Communications Department of Natural Resources

2. Coordinated Campaign Key to Success Public-private partnership Messaging based in extensive research Comprehensive, turnkey tools for greatest impact

3. Communications Campaign Goals Increase public awareness about the litter problem among target audience, motivate change Engage children in litter prevention and clean-up –Empower them to influence adults –Instill lifelong positive habits

4. Research Leads the Way Phone Surveys –Target Demos Focus Groups –Test Messages

5. Multi-Layered Communications Reaching Beyond Ourselves –Public/individual –Alternative sources of delivery Branding Pieces Engage All –TV Ad –Web site Targeted Tools For Specific Audiences –Young Males: Radio, Print/Outdoor –Children: Mascot, Poster, YCCC, Lessons

6. Radio Ad “Trashy Daddy” –Leverages campaign “Only Losers Litter” –Radio allows for more targeted placement –Reaches offenders where likely to litter

7. Advertising

10. Engaging the Next Generation YCCC –In-class poster –Promotional materials “The Brown Trasher” –Naming contest –Appearances Online resources –Activities –Lesson Plans

11. Online Resources Litteritcostsyou.org –Multi-audience –Ease of use

12. Timeline for Implementation of Statewide Campaign Get started today –Public relations Media outreach Mascot Naming Contest Rivers Alive PSAs –Online tools Coming Soon –Media outreach plan –Paid ad schedule to launch in 2007

13. What You Can Do Use the Tools –Access online resources to get the word out Press releases, newsletter articles, PSAs –Work with local partners to place advertising TV, radio, print

14. Contact Beth Brown 404.463.2092 bbrown@gadnr.org