What we’ll cover today… 3 Actionable Strategies Building your Reputation as Experts Building a Contact List The Mistakes - & how to avoid them Getting.

Slides:



Advertisements
Similar presentations
Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.
Advertisements

Let’s Start with some facts, shall we? As per Alexa, YouTube is the 3 rd most viewed website after Google and Facebook 60 hours of video gets uploaded.
Online video workshop Damien Maher, MD Newcast. Online video workshop: outcomes.
Basic Marketing Social Media: Catch the Buzz By: Eric Elliott BusRates.com.
The Power of Social Media Hallie Janssen Vice President Anvil Media,
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW.
WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE.
Intro to Social Networking Or, “It sounds like a ton of time to me, why bother?” and other points we can cover in an hour or so! 1© 2010 Angel Fire ArtSpace.
Session #51 Why Can’t We Be Friends: Students & Social Media Susan Thares Nicole Callahan U.S. Department of Education.
Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015.
How to Use Video to Grow Your Business Presented by: David Anderson, Stream Three Creative.
By Daragh Social Media Strategy for a Political Campaign.
Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.
ENHANCING YOUR MARKETING STRATEGIES WITH ONLINE VIDEO How Video Marketing Works Presentation By:
GETTING BUTTS INTO THE SEATS. SOCIAL MEDIA FACTS As of tomorrow Facebook will be 10 years old and has an estimated 1.3 BILLION users Facebook StatisticsData.
Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.
First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.
TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.
Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.
Online Presence for SAIPs What’s Online Presence?
Communicating in a Digital Era Jennifer Brailey Manager of Corporate Services & Communications.
Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.
New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.
The Marketing Exchange “Marketing in the Digital Age”
Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.
Using Social Media For Evangelism & Congregational Growth Bishop James I Feel God Brown Host.
Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.
Utilizing Social Media & Multimedia Communications.
How many are using social media? Which channel? When? How? Why?
Social Media & The Chaplain. Social Media Social Media Is Consumer generated media it is media that is designed to be shared, sharing means that it is.
What we are going to learn Today: Why you should do video on a regular basis How to get on the 1 st page of Google QUICKLY How to OWN whole NEIGHBORHOODS/AREAS.
Strategy. Engagement. Interactive. Analytics. In every arena, CR Creative Group pushes the envelope of what's possible in social media. Taken individually,
Influence of Social Media
Welcome Local Business Owner. Topics Covered Today Why do you need to market your business online? Old way vs. New way of marketing 7 Secrets of being.
YouTube Marketing For Your Business
Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.
DIGITAL WORLDWIDE Ashish. s  107 trillion – The number of s sent on the Internet in  294 billion – Average number of messages.
Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th District.
Social Media 101 An Overview of Social Media Basics.
Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.
Marketing on a Shoestring Budget Alicia Carter 15 tips for.
“Getting the Word Out – Communicating With Your Students in Today’s World”
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Power of Video Online How video is changing the way we find prospects and convert sales online.
2 2 YouTube by the Numbers  550 million users worldwide  2 Billion + videos watched daily  3 Billion + videos monetised weekly  Localised in 43 languages.
Welcome Webinar Attendees. Topics Covered Today Why do you need to market your business online? Old way vs New way of marketing 7 Secrets of being found.
Social Media for Byways July 15, Let’s Answer the Why.
2 Shocking Stats and Amazing Statistics 3 Americans spend more time on social media than any other major Internet activity, including .
Course Overview Channel creation and optimization!!! Keyword and niche research 7 types of videos you can create and free ways you can create them. You.
A unique, photo and video sharing App with self-destructing photos and videos that live for 24hours before deleting forever.
History O Founded by Steve Chen, Chad Hurley, Jawad Karim O Rumor is that they were at a dinner party O YouTube went live on February 14, 2005 O The slogan.
HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.
HOW TO DOMINATE TWITTER Communicating with 140 Characters..
Cross Promotion with Social Media
 Social Media Workshop Batya Maman Social Connect, LLC Social Connect.
Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.
A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.
Public Relations & Social Media. Public Relations What is.
Google More than search. And the Web was without form, and void; and darkness was upon the face of the Web. And the Spirit of Google moved upon the face.
Video Marketing on Steroids
How to grow your business with an online video strategy
Get Mobilized Today at 360Apps.me
Local League Coordinators Meeting
A unique, photo and video sharing App with self-destructing photos and videos that live for 24hours before deleting forever.
Video Marketing Jessica Stoddard.
Get Mobilized Today at 360Apps.me
Using Video Effectively To Support Sales Goals
Social Media and Your Club
Feeding Your Website: Video Strategy & Closed Captions
Presentation transcript:

What we’ll cover today… 3 Actionable Strategies Building your Reputation as Experts Building a Contact List The Mistakes - & how to avoid them Getting noticed by the Decision Maker

Why is Video important? Video creates a HALO EFFECT around your business... TRUST CREDIBILITY

3 Strategies… More time on website = More likely to complete a positive action…

Strategy 1 : Your Website

Why is Video important? Google loves a video!

With Video on your Website... You are more likely to appear on Page One of Google Forrester Research 2009

Why is Video important? Visitors stay on your website for LONGER!

Action Point : Define the CTA on your website. Create the Video that will encourage that outcome

Strategy 2 : YouTube Over 800 million unique users each month Over 4 billion hours of video are watched each month 72 hours of video are uploaded every minute 70% of traffic comes from outside the US In 43 countries and across 60 languages More than 1 trillion views or around 140 views for every person on Earth

4 billion video views a day!

Why is Video important? 400 Tweets per minute containing a YouTube link

Action Point : Create a YouTube Channel Define the FAQs most commonly asked. Create short Videos that answer them…

Strategy 3 : Go Mobile!

More than 20% of global YouTube views come from mobile devices

Mobile usage in first 3 months of the year.

Action Point : Get your website mobilised “There’s an App for that” – do you have it?? Look at engagement with Video uploads

Mistakes… Don’t talk about yourself!

Mistakes… Script – get it written by a professional…

Mistakes… Audio & Picture Quality GET IT RIGHT FOR THE APPLICATION

Video Brochures…

Any business where you want to get your message right into your customer’s hands… THEY DON’T GO INTO THE BIN!

Going Viral…

/

Key Takeaways… 1.It’s not difficult to incorporate video into your marketing strategy. 2.It doesn’t have to be any more expensive than your existing activity – key is to MEASURE. 3.Content is where its at – work out what your customers need & feed it to them.

SaucyHorseVideo.co.uk/FREE-BOOKS Any Questions?