Attaching MSDN Universal to Enterprise and Select Agreements Nick Abbott Group Manager, Developer Community Microsoft Australia

Agenda Why Attach MSDN Universal? Why Attach MSDN Universal? Developer challanges Developer challanges How do I attach MSDN Universal? How do I attach MSDN Universal? New Licensing details New Licensing details Q&A Q&A

Setting the scene Two schools of thought in our accounts. Build or Buy Two schools of thought in our accounts. Build or Buy The ‘Build’ companies employ large teams of developers The ‘Build’ companies employ large teams of developers Most customers buy dev tools FPP and tend to treat them like a site licence Most customers buy dev tools FPP and tend to treat them like a site licence MSDN offers significant cost savings for most companies doing development. MSDN offers significant cost savings for most companies doing development.

Developer challanges Learn new technologies Leverage new products Rapidly build applications

Developer challenges Rapidly build applications  Comprehensive developer tool  Enterprise database tools  Integrated with application services  Enhanced support for teams  Enhanced lifecycle productivity Leverage new products Learn new technologies

Developer challanges MSDN Subscription Services is the best way to get Visual Studio MSDN Subscription Services is the best way to get Visual Studio  Stay up to date on the latest Microsoft.NET technologies  Get instant access to the best information source for Microsoft.NET development Learn new technologies Leverage new products Rapidly build applications

Visual Studio Enterprise Architect MSDN Universal Subscription Services All Operating Systems, All Enterprise Servers Productivity Tools, MS Office Product Information, Examples Product Updates, New Releases So what is MSDN ?

Business Benefits Competitive advantage (Developer Agility) Competitive advantage (Developer Agility) Productivity Productivity Developer skilling Developer skilling Cost Saving Cost Saving Licensing Compliance Licensing Compliance

Purchases & Licensing One user, one license One user, one license 12 month subscription 12 month subscription Full versions of software Full versions of software  Develop and test license only EA additional products list or Select price list EA additional products list or Select price list Licenses / Media Licenses / Media  Licenses acquired via EA, Select or Open  Complimentary Media, 1:10 EA/Select licenses sold EA and Select Subscription expires with EA/Select expiration, Open valid for full year. EA and Select Subscription expires with EA/Select expiration, Open valid for full year.

Target Customers How to find your customer New EA / Select agreements Key Products customer Piracy / Compliance  Identify target accounts  Add to at least 4% of desktops  Add upfront for best price and annual payments Identify target customers based on product usage EA with less tool licenses than 4% of the desktops licenses

Target Customers Cross-sell Opportunity Large Tools' EAs % Average EA % BackOffice Server Exchange Server Standalone Exchange Server Enterprise SQL Server Standard Edition SQL Server Enterprise Edition SQL Server Internet Connector Windows NT Server Project SNA Server System Mgmt Server Site Server - Commerce Key products

Purchase process For EA: For EA:  MSDN Universal licenses are purchased from the EA additional products list For Select For Select  MSDN Universal licenses purchased via normal Select channels. Media is supplied in a 1:10 Ratio Media is supplied in a 1:10 Ratio

Licensing Options and Details One license - one user One license - one user  Each license dedicated to one user only  Only MSDN Library may be shared through out the company Develop and test license only Develop and test license only  Products are only for use in develop and test environment

Why would a customer buy Typical Developer Typical Developer  Visual Studio Enterprise  Office  Project  Visio  SQL Server Test  Content Management Server MSDN Universal $2387 pa MSDN Universal $2387 pa

L&SA and developer tools MSDN Subscriptions automatically provides updates to developer products – it is the Software Assurance for developer tools MSDN Subscriptions automatically provides updates to developer products – it is the Software Assurance for developer tools Customers can buy: Customers can buy:  Licenses for Visual Studio  Software Assurance licenses for MSDN And to do this, we will And to do this, we will  change the volume license SKU names for MSDN:  MSDN new/initial SKU becomes MSDN Lic/SA SKU  MSDN renewal/upgrade SKU becomes MSDN SA SKU Customers who want Software Assurance for developer tools will purchase MSDN Subscriptions Customers who want Software Assurance for developer tools will purchase MSDN Subscriptions

MSDN new levels MSDN Universal MSDN Professional MSDN Enterprise MSDN Library MSDN Operating Systems Before Oct 1Now MSDN Library MSDN Universal MSDN Professional New Old Pro

Why the new levels? VS Enterprise ArchitectVS Enterprise DeveloperVS Professional MSDN Universal new VSEA MSDN Enterprise new VSEE MSDN Professional new VSPro VB/VC ++ /VC# Standard MSDN Operating SystemsMSDN Library SA One-Time LicensesSoftware Assurance

NEW MSDN Subscription Levels MSDN Universal …....Enterprise, plus MSDN Universal …....Enterprise, plus  Development Tools: VS Enterprise Architect, Modeling Tools, Ent. Frameworks  Servers (Dev & Test): BizTalk Server, Content Management Server, Operations Management, ISA, MIS, SharePoint Portal Server, Application Center, SMS  Productivity: Visio, Office Developer, Project, MapPoint MSDN Enterprise …….Professional, plus MSDN Enterprise …….Professional, plus  Development Tools: VS Enterprise Developer, VSS  Servers (Dev & Test): SQL Server, Commerce Server, Exchange Server, HIS, Win2K MSDN Professional …...all Operating Systems, plus MSDN Professional …...all Operating Systems, plus  Development Tools: VS Professional Developer MSDN Operating Systems ….currently named MSDN Pro MSDN Operating Systems ….currently named MSDN Pro  Tools: MSDN Library, & Subscriber Downloads  Operation Systems: Windows Platform MSDN Library MSDN Library

Today’s MSDN Volume Licensing Process OPEN Open Customer must order FPP in order to get media set Open Customer must order FPP in order to get media set Customer orders Open License (MSOL) to receive additional licenses to access the media set Customer orders Open License (MSOL) to receive additional licenses to access the media set Only one person has access to MSDN Subscriber Downloads Only one person has access to MSDN Subscriber Downloads SELECT / EA Select Customer must submit media order form thru LAR to get media set Select Customer must submit media order form thru LAR to get media set Only one person has access to MSDN Subscriber Downloads Only one person has access to MSDN Subscriber Downloads

New MSDN Volume Licensing Process Customer purchases MSDN volume licenses Customer purchases MSDN volume licenses  For Select, purchase under active Enrollment  For Open, initial order must be 5 Microsoft Open licenses  only 1 license must be MSDN, the other 4 licenses can be other MS products Customer s License Registration Form to MSDN Customer Service Center as an attachment Customer s License Registration Form to MSDN Customer Service Center as an attachment  Complimentary media provided  Open = 1 media kit for every 5 licenses purchased  Select = 1 media kit for every 10 licenses purchased  MSDN Subscriber Downloads access provided for all purchased MSDN licenses

Media entitlement

MSDN New Open License Registration Process For additional media required, the customer can contact their local MSDN Customer Service Centre

MSDN New Select License Registration Process And Fulfillment of the Complimentary Media CUSTOMER MSDN Customer Service Centre LAR MOET 1. Places MSDN license order with LAR 3. Order information flows to MSDN Customer Service Centre 2. Places MSDN order with Microsoft via MOET 5. Customer registers licenses by downloading Registration Form from website and s completed Form to MSDN Customer Service Centre Or LAR provides Customer url or s the Registration Form 6. MSDN Customer Service Centre sends CDs after licenses have been registered 4. MSDN Customer Service Centre sends Welcome Letter to customer

MSDN Additional MSDN Media Purchase Process - Select CUSTOMER MSDN Customer Service Centre LAR APLQuest 1. Places Additional MSDN media order with LAR 3. APOC forwards MSDN Order Form 2. s order with existing MSDN Order Form to NO CHANGE: - Order as per Today’s process - Cost of Media is billed to LAR 4. MSDN Customer Service Centre sends CDs to Customer

MSDN Additional Media Order Form - Select Form can be found on: under Programs / Select / Forms folder

How does the customer get the license registration form? 1) 2) Channel can download form from CPWeb and deliver to customer electronically 3) MSDN License Welcome Letter that includes above URL will be sent to Open/Select customer for every new MSDN license purchase 4) Open Only – above URL will be communicated via:  CP Web Order Confirmation  eOpen web site

MSDN Select License Registration Form

Call to action Identify target accounts Identify target accounts  Among your own accounts  Find customers with less than 3-4% tools attached  Find customers with key products Get to know your customers developer strategy Get to know your customers developer strategy  Contact the customers developer manager  Set up a meeting with manager and developers to find out what they do and need Think about how to attach tools Think about how to attach tools Attach tools on new Enterprise Agreements Attach tools on new Enterprise Agreements Increase your revenue Increase your revenue

Q&A