Engage Your City for GivingTuesday #GivingTuesdayCA #GuelphGives

#UNSELFIE

AGENDA Last Year in Guelph Baltimore Model Why Guelph? Launching #GuelphGives What’s in it for you Ways to participate Questions?

WHAT IS GIVING TUESDAY? Black Friday, Cyber Monday…. GivingTuesday This Year: December 2, 2014 History: 3 years in the making…. The “Opening day of the giving season” Opportunity for philanthropy, community engagement, public awareness and advocacy We have two days that are good for the economy. Now we have a day that is good for the community too.

LAST YEAR… Canada Wide: o 1,300 charities, foundations, groups, businesses and brands participated o Trending Social Media Presence o 169% increase in Canada Helps Donations o 203% increase in mobile giving

LAST YEAR…

U of G “Giving Fair”: connected local non-profits & small businesses to celebrate Canada’s inaugural GivingTuesday on campus Recent win: CCAE PRIX D’EXCELLENCE Silver Medal for “Best Community Outreach Initiative”

GIVING FAIR

BMORE AS A MODEL

WORKING TOGETHER Create momentum by working together and brining diverse networks together Encouraging the community to give back using their unique skills, creative thinking, and resources Build momentum around the idea of this being a big, important, good news opportunity for Guelph Set a challenge to help build momentum Know that this could set a community-building precedent for philanthropy

WHY GUELPH? Guelph Cares o 58,410 (48% of the population) volunteers (75% of U of G students volunteer) o U of G is often called the “most caring university” o Goodworking, Oak Tree Project, Guelph Wellbeing Initiative, Downtown Gives Back, Random Acts of Kindness, Elevator Project etc. Opportunity to be Canada’s most generous city Innovation, Leader, Philanthropic: Guelph ‘s reputation …Why NOT?

FOUNDING PARTNERS

SPONSORS

GUELPH’S “GIVING DAY” MODEL “GuelphGives” umbrella campaign 2 Events at 2 Locations (Giving Fairs and Info Displays with Games) + Giving Fair Skate at Sleeman Centre Social Media and Digital Strategy facebook.com/GuelphGiveswww.guelphgives.ca Engaging not-for-profits and foundations to kick-off holiday campaigns and grant programs Engaging businesses and retailers in creative giving participation

MENTIONS

WHAT’S IN IT FOR YOU? A chance to be part of a ground-breaking movement in Guelph, Canada and the World! An opportunity to leverage the buzz of GuelphGives to launch your holiday campaign Gain visibility by participating in our Giving Fair An opportunity to partner with local businesses, organizations, and individuals to give back to the community

PARTICIPATE People are already getting creative!

PARTICIPATE The Children’s Foundation will be announcing their December Grants and launching Tree’s for Tots HOPE House will be launching their Christmas Hamper Campaign The Volunteer Centre will be selling shoelaces in support of their programs The Elliott Community is encouraging people to GIVE to the generation that made this community what it is

PARTICIPATE Kick-off of your Holiday campaign on December 2 nd and encourage people to give. Partner with a local business to raise support for your organization. Use the social media footprint of GuelphGives to gain support for your work. Come and display at the GuelphGives Giving Fair Think of something you can do and do it!

THE VISION FOR GUELPH 1 City. 1 Day. $1 Million City-Wide engagement with philanthropy Business, individuals and not-for-profits groups coming together for the corporate good of Guelph To showcase the most creative and varied ways to give back National media attention on what Guelph is doing Definitively show Canada that Guelph is it’s most generous city

Questions & Comments? (Please, don’t be shy!)

WRAP-UP Think of what you would like to do on Dec 2 nd and DO IT! It’s that simple. Make sure you sign-up on GuelphGives.ca so we can promote what you are doing! Also sign up on GivingTuesdayCa so that you can receive national coverage. You can tailor-make your GuelphGives campaign and gain support through public and private asks Spread the word—we want this to be viral and the farther it goes the more you benefit. Follow us on and on FB so we can promote what you are doing

QUESTIONS? CONTACT: Brittney Facebook.com/GuelphGives

1 city. 1 day. $1 million. Let's make Guelph Canada's most generous city! #GuelphGives #GivingTuesdayCA