1. 2015 Communications Package

2. What is Global Entrepreneurship Week? Global Entrepreneurship Week (GEWGlobal Entrepreneurship Week (GEW) is the world’s largest celebration of entrepreneurship! During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self- starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities. GEW is more than just an awareness campaign. It is a platform for connection and collaboration—engaging all players along the entrepreneurship spectrum in strengthening ecosystems around the world. As the Canadian host for the seventh year, Futurpreneur Canada is charged with the responsibility of catalyzing organizations and individuals across the country to join millions of people in over 160 countries as we celebrate GEW this November 16-22, 2015.

3. 2015 Campaign Highlights Local Events and Partners – Individuals and organizations across Canada will host entrepreneurial events and register them on the GEW Canada site.GEW Canada site City Battle – An annual competition to find Canada’s Most Entrepreneurial City. More info here: http://ca.gew.co/news/2015-city-battle http://ca.gew.co/news/2015-city-battle Unleash Your Inner Entrepreneurs – A national outreach program made up of face-to-face and online workshops and videos to encourage young people to consider entrepreneurship as a viable career option. More info here: http://www.futurpreneur.ca/en/unleashentrepreneurs/ http://www.futurpreneur.ca/en/unleashentrepreneurs/ Government Relations – GEW will once again be officially recognized by various levels of government and celebrated at events with elected officials across the country. Media, Social Media and Blog Posts – Canadians will show their support for GEW and promote entrepreneurship on various platforms in November. In addition, Futurpreneur Canada will send “Roving Reporters” around the country to report on entrepreneurial activity in various Canadian cities. The official campaign hashtag is #GEWCanada.

4. Theme Days We will be celebrating several theme days this year for GEW by focusing national communications on these themes and on corresponding events and announcements. DateTheme Monday, November 16Going Global Tuesday, November 17Investors Wednesday, November 18Women Entrepreneurs Thursday, November 19Youth Entrepreneurs Saturday, November 21No theme Sunday, November 22No theme

5. Sample Tweets - English Are you hosting an entrepreneurial event this Nov? Register it to count for Global Entrepreneurship Week http://ca.gew.co/ #GEWCanada http://ca.gew.co/ Want more info on how to get involved in Global Entrepreneurship Week Canada? Email gewinfo@futurpreneur.ca #GEWCanada gewinfo@futurpreneur.ca GEW is the world's largest celebration of entrepreneurship! Learn more at http://www.gew.co/ #GEWCanadahttp://www.gew.co/ Is your city the most entrepreneurial in Canada? Accept the #GEWCanada challenge http://ca.gew.co/news/2015- city-battle #GEWCanadahttp://ca.gew.co/news/2015- city-battle Find out more about Global Entrepreneurship Week at http://www.gew.co/ or email gewinfo@futurpreneur.ca #GEWCanadahttp://www.gew.co/gewinfo@futurpreneur.ca Find a Global Entrepreneurship Week event in your community or sign up to host your own at www.gewcanada.com #GEWCanada www.gewcanada.com Canada supports entrepreneurs! Celebrate Global Entrepreneurship Week with us from Nov 16 to 22. www.gewcanada.com #GEWCanada www.gewcanada.com Celebrate Global Entrepreneurship Week by attending an event in your area. Find the event list at www.gewcanada.com #GEWCanada www.gewcanada.com The #GEWCanada event list is growing fast. Find an entrepreneurial event in your area and join the celebration! www.gewcanada.com www.gewcanada.com Celebrate with the world! #GEWCanada www.gewcanada.comwww.gewcanada.com How are you celebrating #GEWCanada? www.gewcanada.com www.gewcanada.com #BuyLocal this November to celebrate Canadian entrepreneurs! #GEWCanada www.gewcanada.comwww.gewcanada.com RT to support Canadian entrepreneurs! #GEWCanada www.gewcanada.comwww.gewcanada.com Canada is an entrepreneurial nation. Celebrate with us! #GEWCanada www.gewcanada.com www.gewcanada.com

6. Longer posts for Facebook/Linkedin English Global Entrepreneurship Week (GEW) is an international movement that inspires millions of people to embrace innovation, imagination and creativity through entrepreneurship. Each year, around 10 million people in 160 countries will join this movement and the impact is growing! From November 16-22, 2015, Canadians will come together to celebrate entrepreneurship as part of this global movement. To find an event or activity near you or to sign up as a partner and host your own, visit www.gewcanada.com Global Entrepreneurship Week (GEW)www.gewcanada.com Global Entrepreneurship Week (GEW) is an international movement to celebrate entrepreneurship. From November 16-22, 2015, we will come together to celebrate GEW Canada through activities, events, contests and more! Check out the event listing here. And be sure to check back often because new events are being added regularly. Global Entrepreneurship Week (GEW)here

7. GEW Outreach Email Global Entrepreneurship Week (GEWGlobal Entrepreneurship Week (GEW) is the world’s largest celebration of entrepreneurship! During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities. GEW Canada is officially hosted by Futurpreneur Canada, a national non-profit organization dedicated to growing our nation’s economy one young entrepreneur at a time.Futurpreneur Canada GEW is more than just an awareness campaign. It is a platform for connection and collaboration—engaging all players along the entrepreneurship spectrum in strengthening ecosystems around the world. This year, GEW is scheduled for November 16 to 22, 2015 so mark your calendars! Get Involved: Spread the word through social media, become a sponsor, attend an event in your community, or become a GEW Canada partner by hosting your own event or activity. Become a GEW Partner: Anyone can become a GEW partner by hosting an event, activity, or contest during GEW. Online or in-person, big or small, as long as your event is celebrating and supporting entrepreneurship you’ll make a great partner. Step 1: Register on the GEW Canada website as a partner: www.gewcanada.comwww.gewcanada.com Step 2: Once your registration is approved, you can login and enter your event(s) Step 3: Promote your event(s) on social media using the campaign hashtag #gewcanada Step 4: Send pictures, press releases and media coverage to gewinfo@futurpreneur.ca so that we can help showcase your event(s)gewinfo@futurpreneur.ca Visit our website to download partner resources And don’t forget to sign up for our newsletter to stay up to date on national and international GEW activities: http://futurpreneur.ca/en/networking/newsletters/ http://futurpreneur.ca/en/networking/newsletters/ Join the Conversation: GEW Canada on Twitter GEW Canada on Facebook

8. Blog Post / Newsletter Article From November 2 2015, Global Entrepreneurship Week (GEW) will inspire people around the world through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate gatherings, connect participants to potential collaborators, mentors and even investors – introducing those to new possibilities and exciting opportunities.Global Entrepreneurship Week (GEW) In 2014, the Canadian campaign boasted 536 activities coordinated and hosted by 250+ partners, supporters and sponsors. Futurpreneur Canada is the official host of GEW Canada and is inviting Canadians to get involved in celebrating, encouraging and showcasing entrepreneurship in Canada.Futurpreneur CanadaGEW Canada “Entrepreneurs are remarkably ambitious, dedicated and hard working individuals who, through their unique vision and drive, transform innovative ideas into market-ready products and services, generating economic growth and prosperity” said Prime Minister Stephen Harper in an official statement supporting GEW 2014. “Global Entrepreneurship Week celebrates their commitment and immense contributions to our well-being, wealth and long-term prosperity. It is also an opportunity for young and aspiring entrepreneurs to connect with the tools and resources they need to bring their fresh ideas to market.” Want to get involved and be a part of Global Entrepreneurship Week? Host or attend an event in your community in November, or help us spread the word about GEW through your social media using #GEWCanada. Be a part of this celebration of entrepreneurship, and join us for Global Entrepreneurship Week 2015. Have questions? Email: gewinfo@futurpreneur.cagewinfo@futurpreneur.ca

9. Partner Recognition We are pleased to announce that in 2015, we will recognize the following partner levels to showcase high impact contributors: GEW Canada Trailblazer – Any organization that lists more than 10 GEW events will be recognized as a Trailblazer. These partners will receive a digital badge and certificate and will be recognized as a top level supporter on the website, through social media and on the blog. GEW Canada Community Champion – Any organization that hosts 10 entrepreneurship events in November will be recognized as a Community Champion. These partners will receive a digital badge and will be recognized as a second level supporter on the website and through social media. In addition, we recognize that while not everyone can host an event to celebrate GEW, many organizations and startups do an amazing job of celebrating through social media. Partners that use the campaign hashtag #GEWCanada on Twitter at least 25 times during GEW will be recognized as GEW Canada Buzz Builders. These partners will receive a digital badge and will be recognized as a third level supporter on the website and through social media. What are you waiting for? Visit www.gewcanada.com and register as a partner today!www.gewcanada.com

10. THANK YOU The goal of GEW is to inspire and educate as many people as possible and with your help, we hope to reach more Canadians than ever before. By coming together to spread the word and show our support for entrepreneurship, we will demonstrate to the world that Canada is a truly entrepreneurial nation. Thank you in advance for your help. We can’t wait to celebrate with you!