Social Media Platforms

Twitter

Twitter Activity

Twitter For a Professional Audience

Creating Your Brand and Content

What’s Your Purpose? 6

7

What’s Your Twitter Voice 8 Be Authentic Gives you credibility Be Conversational Comment on posts Be Concise Keep it short Be Valuable Not always about brand

Creating Your Twitter Profile 9

How Often and When Should You Post 10

What Content Should You Create? 11

Using #Hashtags Tweets with 1 – 2 Hashtags have a 21% higher engagement rate than those with 3 or more Hashtags allow you to easily track a conversation Leverage existing HT’s when available – Be part of the larger conversation 12

to converse, connect, or congratulate Tweets that begin are only seen by mutual follows When you start a tweet with put a “.” before the first username or rephrase the sentence so that everyone can see it. 13

Using Images Twitter users engage with tweets 5x more when an image is included 14

Promoted Opportunities

Promoted Account 16

Promoted Trend 17

Targeting Options 18

Anatomy of a Promoted Tweet 19

Facebook

1,200,000,000 People Every Month

180M monthly active users 1.7 million Recently Moved 17.8 million Gadget Enthusiasts 11.4 million Small Business Owners 172 million US million Tech Early Adopters On Facebook in the USA…

Creating Your Brand and Content

Facebook Business Page 24

Facebook Business Page 25

Facebook Business Page - Local 26

What Content Should You Create? Entertain: If your post is either funny or entertaining in some way, it will get shared more. Educate: When you educate your audience about your niche or provide a helpful tip, your post will perform better. Experience: Move your audience emotionally, then your post will get more comments, likes, and shares. 27

Posting Best Practices 28 Consistency Give people a reason to come back Graphical Use videos and images Boost Use paid to extend your reach Target Push to relevant audeinces

Promoted Opportunities

Targeting Opportunities

Ad Examples - Desktop

Ad Examples - Mobile

Key Takeaways What are the considerations a brand should take when thinking about Social Best practices for engaging on twitter How should brands engage and what makes good content Targeting options for paid campaigns 34