PRODUCT STRATEGY ADMA Personas / product set: Jeff: speak, attend c-level event, host workshop Anna: Data Day, Social fail workshop Kat: Data Day, Social fail workshop Laurence: Data-driven creativity Victor: Data Day, sponsor networking Stephanie: Data Day, IQ Data lab workshop Program focus: Leading with international speakers from the USA, UK, Asia and one other. Through the concurrent stream sessions that will look at the inspirational disruptors rapidly claiming their market share to innovative successes of the traditional brands. A new focus to Data Day will be the addition of interactive ‘ask an expert’ Q&A talks, social fail simulation, and IQ Data Lab. The day will welcome presenters from finance, telco, travel, retail, FMCG, media and other industries to provide a comprehensive learning experience with real and tangible deliverables for the attendees to take back to their organisations. Sydney:310 attendees Melbourne:180 attendees

PROGRAM OUTLINE 9:00 – 9:40Opening global keynote: 2016 and beyond 9:40 – 10:20Inspiration global keynote: Marketing effectiveness for revolutionaries 10:20- 10:50 MORNING TEA INNOVATION IN DATA-DRIVEN MARKETINGBEST PRACTICE IN DATA-DRIVEN MARKETING DisruptorsFoundation ANALYTICS 10:50- 11:20Road to data empowermentUsing data analytics to drive innovation and customer experience Luke Rattigan, Chief Operating Officer, Sportsbet CONTENT 11:20- 11:50 Social media marketing reinvented with data How data is revolutionising the way marketers communicate OR How social and digital help brand mission TECHNOLOGY 11:50- 12:20 Using a DMP to not only target audiences, but pivot its business Assessing travel data to better plan transport services OR Shopper Compass – eye tracking technology to impact millions of dollars worth of sales

PROGRAM OUTLINE 12:20-13:20LUNCH DATA ACTIVATION 13:20- 13:50 Harnessing mobile intelligence in an omni-channel world Leading mobile programmatic growth 13:50- 14:20Data science and the mobile revolutionGaining competitive advantage in programmatic advertising STRATEGY 14:20-14:50 Creating loyalty beyond reason - where a customer becomes an advocate Developing and executing a winning customer engagement and commerce strategy OR Targeting customers through digital and data 14:50- 15:20 AFTERNOON TEA 15:20-16:20 Global keynote Case Study: Building a connection between consumers and brands Bringing data, creativity and technology together - extending and automating engagements to maximize efficiency across channels 16:20-16:50 Panel discussion Who knows Jack? Discussion panel with social media leaders - Facebook, Ebay, Twitter, LinkedIn Closing cocktail reception

CONCURRENT EVENTS – per city 1.IQ Data Lab 2.Speaker corner 3.AC&E Award winners 4.Social Fail simulation 5.C-level breakfast 6.Sponsored lunch x2 7.Sponsored dinner x2

IQ DATA LAB IQ Data Lab : aka Data in a Day 10am - 4pm Day Course: Data in a Day:  History of data: Insights into the evolution of data collection, analysis, and visualisation  Data strategy: Challenge how you approach data for your organisation  Hands on Access: Open-data sources and create a web-based visualisation  Big Data: What is Big Data and how is it being generated?  Social Data: Hands-on exploration and collation of data from social networks  Sentiment analysis: Use code to interpret emotion from data  Understand what customers are thinking and feeling  Predicting the future: Understand how statistical modelling is giving way to machine learning as the tool for predicting future behaviour  Visualising data: Decode the design and psychology behind data visualisation  Hands-on: Create interactive data visualisations using real-time data  Wrap up: How to land your data knowledge and skills in your organisation  The IQ new data-driven marketing one day course, will release online post Data Day, and be available in-class H1FY17

INTERACTIVE SESSIONS Interactive Q&A with the conference speakers Lunch time interactive segments Speakers corner: Ask an expert – Q&A with speakers – Local speakers – Guaranteed timing and location Sponsored C- level events Breakfast Lunch Dinner International speaker discussions What wins with customers ….and awards Data Strategy Telstra Smarter 'Building Better Businesses'CHE Proximity Data StrategyThe Sound of AzureWunderman Australia Data VisualisationGoogle Fast GrowthApparent Data-Driven MailGoogle Fast GrowthApparent Geek zone Interactive Social fail simulation - Social expert, PR, Brand

1- Pre-Launch: Theme: Why Data Day DDMA Audience: Past attendees (2ys) DDMA past students AA past attendees IQ enrolments Content hero: 2015 piece about data or DDMA, or Video from 2015 event Speakers focus Keynotes Other activity N/A Sales projected: Launch: Theme: Strategy Audience Personas (SF + IncNet Members (package) & Non-Members Content hero: Video – speaker related Research? Speakers Strategy speakers Other activity Telemarketing package for members Sales projected Maintenance Theme: Data Activation Audience: All Vendor persona Ref. Sponsorship Content: Blog 2015 piece Testimonial Speakers Data Activation stream Other activity Content downloads Competition/poll Sales projected Last chance Theme: Analytics Audience: Focus on Analytics and Data segment Content: Blog # piece Testimonial Speakers: Analytics stream Other activity LinkedIn, groups and other groups offer Sales projected Last chance Theme: Technology Audience: All Offer for analytics professionals | bundle with AA Content hero: eBook Testimonials Speakers: All, hero Technology and keynotes Other activity Incompletes Telemarketing Sales projected: Post event Theme: Content Audience: Delegates Content hero Event interviews Event paper Tech / Analytics piece Journey hits : Data Day New: Techmix, Forum, AA and IQ Other activities Social: gallery Social: winner competition Sales projected: pre-bookings for 2017 Leads for new events: 50 CAMPAIGN PHASES – CONTENT LED – not final