1 Fall 2010 Session #9 Strategic Management Dr. Mark H. Mortensen Thursdays 6:00PM to 9:00PM.

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Presentation transcript:

1 Fall 2010 Session #9 Strategic Management Dr. Mark H. Mortensen Thursdays 6:00PM to 9:00PM

Mortensen Consulting Group 2 You Will be Prepared for Today Iff You: Have turned in Assignment #2 - Dunkin Donuts Have read Chapter 5

Mortensen Consulting Group 3 Key Points Environmental Factors Analysis Summary (EFAS) and Internal Factors Analysis Summary (IFAS) – Tools for thinking thru what belongs on SWOT Strategic Positioning Chart – finding axes that allow different competitors’ (or products) relative positions in the marketplace to be seen easily Several different forecasting techniques (e.g. Analytical, Delphi) General approaches to corporate strategy (Defenders, Prospectors, Analyzers, Reactors) Definition of Business Model

Mortensen Consulting Group SWOT Template (c) Copyright 2008 Mortensen Consulting Group LLC 4 SW OT Strengths Xxx xxx Weaknesses Xxx xxx Opportunities Xxx xxx Threats Xxx xxx

Mortensen Consulting Group 5 For Tuesday 6 March 2012 Do Assignment #3 Do a one-page write up on your ‘position’ in the company: Role, Responsibility, Who would report to you, who you would report to, how you would be evaluated. What you think your part would be in doing a strategic plan and implementing a strategic plan. Read Chapter 6 and any other chapters that you have not yet read.