1. Session02: Strategic Management Process Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45 Manning School of Business

2. Mortensen Consulting Group Today 1. Attendance 2. Turn in Assignment #1 3. Lecture on Chapter 1 in book 4. Discussion on Strategic Management Process 5. Decision on whether the class wants lectures or discussions. 6. Go over Assignment #3 (Due next week)

3. Mortensen Consulting Group Lecture on Chapter 1

4. Mortensen Consulting Group Today 1. Attendance 2. Turn in Assignment #1 3. Lecture on Chapter 1 in book 4. Discussion on Strategic Management Process 5. Decision on whether the class wants lectures or discussions. 6. Go over Assignment #3 (Due next week)

5. Mortensen Consulting Group Strategic Management Process: Step-by-Step [1]

6. Mortensen Consulting Group Strategic Management Process: Environmental Scanning Assumptions Constraints Truisms TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock

7. Mortensen Consulting Group Strategic Management Process: Strategy Formulation TOOLS All the tools from Environmental Scanning SWOT Analysis (TOWS, IFAS, EFAS) Unique Selling Point Analysis Scenario Planning

8. Mortensen Consulting Group Strategic Management Process: Strategy Implementation TOOLS Vision Statement Mission Statement Strategic Goals Change Management Programs Projects

9. Mortensen Consulting Group Strategic Management Process: Evaluation and Control TOOLS Everything else you have learned in Business School

10. Mortensen Consulting Group Strategic Management Process: Examples Kenichi Omhae and Yamaha Xxx and IBM Matt Desch and Telcordia Technologies

11. Mortensen Consulting Group Today 1. Attendance 2. Turn in Assignment #1 3. Lecture on Chapter 1 in book 4. Discussion on Strategic Management Process 5. Decision on whether the class wants lectures or discussions. 6. Go over Assignment #3 (Due next week)

12. Mortensen Consulting Group Assignment #3: Written report on Starbucks and Dunkin’ Donuts Due by:Next Tuesday (next week) Each person visit both a Starbucks and a Dunkin’ Donuts retail store and write a report.  Describe and contrast the atmospheres, types of menu items, service quality, and prices  Describe and contrast the patrons and how they react to the above  Talk to at least one person in the store about why they come there and relate their opinions  Describe your own experiences at each of them, from this and other visits. Visit the Starbucks and Dunkin’ Donuts web sites:  Try to determine their target markets, mission statements, and anything else you can glean about their strategies – write a paragraph or two on each  Contrast the two web sites  Contrast the apparent strategies of the two  Discuss how the information on the web sites does or does not match the reality in each case. A few informal pages should suffice – if it wants to be longer, OK.

13. Mortensen Consulting Group Strategic Management – Spring 2013