1. Use and Practice of SWOT Analysis

2. SWOT is Examination of Internal factors …. … and External factors
Strengths
Weaknesses
… and External factors
Opportunities
Threats

3. Strengths
What do we do well ?
Our advantages

4. Weaknesses
What is done badly ?
What to improve ?
Obstacles

5. Opportunities
Some good chances ?
Some new interesting trends ?

6. Threats Some foreseeable obstacles ? Some changing conditions ?
Budget constraints

7. Why to use SWOT Analysis ?
To identify key issues
To prepare a Strategic Approach
A communication tool