Essentials of Business Communication, Asian Edition Ch. 12–1 Business Communication Workshop Course Coordinator:Ayyaz Qadeer Lecture # 26

Essentials of Business Communication, Asian Edition Ch. 12–2 Making Oral Presentations

Essentials of Business Communication, Asian Edition Ch. 12–3 Objectives Illustrate how planning speeches differs from planning written documents. Describe how to organize presentations and speeches. Explain the tasks involved in developing a speech. Discuss using visuals in oral presentations. Discuss what is involved in designing effective presentation visuals. Explain ways to overcome anxiety.

Essentials of Business Communication, Asian Edition Ch. 12–4 Three-Step Process for Oral Presentations  Plan your speech or presentation  Write your speech or presentation  Complete your speech or presentation

Essentials of Business Communication, Asian Edition Ch. 12–5 Reasons for Giving a Speech To persuade To entertain To inform To motivate

Essentials of Business Communication, Asian Edition Ch. 12–6 Writing Speeches and Presentations Explain what happens in each step of organizing your speech: Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss  Define your idea  Limit your scope  Choose your approach  Prepare an outline  Choose an appropriate style

Essentials of Business Communication, Asian Edition Ch. 12–7 Identify your purpose. Decide what you want your audience to believe, remember, or do when you finish. Aim all parts of your talk toward your purpose. Preparing an Oral Presentation

Essentials of Business Communication, Asian Edition Ch. 12–8 Organize the introduction. Get the audience involved. Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or self-effacing story. Establish your credibility by identifying your position, expertise, knowledge, or qualifications. Introduce your topic. Preview the main points. Preparing an Oral Presentation

Essentials of Business Communication, Asian Edition Ch. 12–9 Organize the body of your presentation. Develop two to four main points. Streamline your topic and summarize its principal parts. Arrange the points logically: chronologically, from most important to least, by comparison and contrast, or by some other strategy. Prepare transitions. Use "bridge" statements between major points. (I've just discussed three reasons for X; now I want to move to Y.) Use verbal signposts: however, for example, etc. Preparing an Oral Presentation

Essentials of Business Communication, Asian Edition Ch. 12–10 Organize the body of your presentation. Have extra material ready. Be prepared with more information and visuals if needed. Captivate your audience by Relating your subject to audience’s needs Using clear, vivid language Explaining the relationship between your subject and familiar ideas Preparing an Oral Presentation

Essentials of Business Communication, Asian Edition Ch. 12–11 Preparing an Oral Presentation Organize the conclusion. Review your main points. Provide a final focus. Tell how listeners can use this information, why you have spoken, or what you want them to do. Describe the next steps if the speech requires action of others. End on a positive note. Provide for a question-and-answer period, if appropriate.

Essentials of Business Communication, Asian Edition Ch. 12–12 Delivering Your Message Memorizing Speaking from notes Reading Impromptu speaking Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Let’s Discuss Under what circumstances would each of the following be most appropriate?

Essentials of Business Communication, Asian Edition Ch. 12–13 Types of Verbal Support

Essentials of Business Communication, Asian Edition Ch. 12–14 Types of Verbal Support

Essentials of Business Communication, Asian Edition Ch. 12–15 Types of Verbal Support

Essentials of Business Communication, Asian Edition Ch. 12–16 A Promise “By the end of my talk, you will....” Drama Tell a moving story; describe a problem. Eye contact Command attention by making eye contact with as many people as possible. Nine Techniques for Getting Your Audience’s Attention

Essentials of Business Communication, Asian Edition Ch. 12–17 Movement Leave the lectern area. Move toward the audience. A question Ask for a show of hands. Use a rhetorical question. A demonstration Include a member of the audience. Nine Techniques for Getting Your Audience’s Attention

Essentials of Business Communication, Asian Edition Ch. 12–18 Samples, gimmicks Award prizes to volunteer participants; pass out samples. Visuals Use graphics and other visual aids. Appeal to the audience’s self-interest Audience members want to know, “What's in it for me?” Nine Techniques for Getting Your Audience’s Attention

Essentials of Business Communication, Asian Edition Ch. 12–19 Recapitulation Three-Step Process for Oral Presentations Reasons for Giving a Speech Preparing an Oral Presentation: Identify your purpose, Organize the introduction, Organize the body of your presentation, Organize the conclusion Ways of delivering y our message

Essentials of Business Communication, Asian Edition Ch. 12–20 Recapitulation Types of Verbal Support Nine Techniques for Getting your Audience’s Attention: A PromiseDrama Eye contactMovement A questionA demonstration Samples, gimmicksVisuals Appeal to the audience’s self-interest

Essentials of Business Communication, Asian Edition Ch. 12–21 Thank You