Changing the date of the final!  Too man conflicts, so the Registrar is willing to fix it for us. So…  Will 3-5 on Monday May 5 th work???

CHAPTER 18

STORE DESIGN OBJECTIVES  Store Design & Retail Strategy  Influence Customer Buying Behavior  Flexibility  Cost  Legal Considerations

W Hotels

Accessible?  Check it out, 

Trade offs  Is accessibility a good “trade off” to make for the sake of a better, more cool design  What about the cost of all the added features?  Do the features add to the shopping experience to the point where it increases sales and/or repeat sales  Maintainability becomes an issue

STORE DESIGN - Layouts  Grid

STORE DESIGN - Layouts  Racetrack

STORE DESIGN - Layouts  Freeform

STORE DESIGN – Signage & Graphics  Location  Category signage  Promotional signage  Point of sale  Lifestyle images

STORE DESIGN – Feature Areas  Freestanding displays  Cash Wraps (Point of Purchase, or POP)  End Caps  Promotional Aisle  Walls  Windows

SPACE MANAGEMENT  Space Allocation by Merchandise Category  Location of Merchandise Categories  Location of Merchandise within a Category

VISUAL MERCHANDISING  Fixtures  Presentation Techniques

ATMOSPHERICS  Lighting  Color  Music  Scent  Excitement

WEB SITE DESIGN  Simplicity Matters  Getting Around  Let Them See It  Blend the Web Site with the Store  Prioritize