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Display Features.

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Presentation on theme: "Display Features."— Presentation transcript:

1 Display Features

2 Visual Merchandising & Display
Visual Merchandising encompasses all of the physical elements that merchandisers use to project an image to customers. Display refers to the visual & artistic aspects of presenting a product to a target group of customers.

3 Elements of Visual Merchandising
Merchandisers consider 4 elements key to creating a positive shopping experience: Storefront Store layout Store interior Interior displays

4 Storefront The exterior of a business is known as the storefront, which encompasses: Signs- designed to primarily attract attention, advertise a business, and project brand identity. Marquee- a architectural canopy that extends over a store’s entrance. Entrances- designed with customer convenience and store security in mind. Window displays- initiate the selling process, create excitement, and attract prospects.

5 Store Layout Store layout refers to ways that stores use floor space to promote sales & serve customers. A typical store layout divides a store into 4 spaces: Selling space- used for interior displays, merchandise, sales transactions, and aisles. Storage space- where items are kept in inventory. Personnel space- allocated to employees for office space, lockers, lunch breaks, & restrooms. Customer space- designed for the convenience of the customer and may include coffee shops, in-store restaurants, lounges, and recreation areas for kids.

6 Store Interior Once the general placement of merchandise has been determined, store personnel can develop visual merchandising for the store’s interior. Color, lighting, graphics, & paint. Fixtures are permanent or movable store furnishings that hold and display merchandise. Basic types include display cases, tables, counters, floor & wall shelving units.

7 Interior Displays If interior displays are done exceptionally well, they enable customers to make a selection without any assistance. There are 5 types of interior displays: Architectural displays- model rooms allowing customers to see how merchandise will look in their homes. Store decorations- displays coinciding with season or holidays. Open displays- allow customers to handle & examine merchandise without the help of a salesperson. Closed displays- allow customers to see but not handle merchandise. Point-of-purchase displays- designed to promote impulse purchases.

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