8 Grid Layout Long gondolas in repetitive pattern. Easy to locate merchandiseDoes not encourage customers to explore storeLimited site lines to merchandiseAllows more merchandise to be displayedCost efficientUsed in grocery, discount, and drug stores. Why?
9 Office & customer service Grid Store LayoutFruitVegetablesOffice & customer serviceBooks, magazines, seasonal displayReceiving & storageExitEntranceCart areaCheckouts
10 Racetrack LayoutLoop with a major aisle that has access to departments and store’s multiple entrances.Draws customers around the store.Provide different site lines and encourage exploration, impulse buyingUsed in department stores
13 Free-Form (Boutique) Layout Fixtures and aisles arranged asymmetricallyPleasant relaxing ambiance doesn’t come cheap – small store experienceInefficient use of spaceMore susceptible to shoplifting – salespeople can not view adjacent spaces.Used in specialty stores and upscale department stores
16 Display Areas Feature areas End caps Promotional aisle Freestanding fixturesPoint-of-sale areasWalls
17 Designing a Webpage: Lessons from Store Design Simplicity mattersGetting aroundPrioritizeDesign layout based on what you want to accomplishFollow the standards of the industry leaders
18 Space PlanningAllocating floor/shelf space locating merchandise in store (or on website)Where should merchandise be displayed?How much space should be allocated to each category/item?How many items of each SKUs should be displayed?
19 Space Planning Considerations Profitability of merchandiseCustomer Buying considerationsImpulse products near frontDemand/Destination areas off the beaten pathPhysical characteristics of product.Complementary products should be adjacentSales rateMore units of faster selling merchandise need to be displayed
20 Prime Locations for Merchandise Highly trafficked areasStore entrancesNear checkout counterHighly visible areasEnd aisleDisplays
21 Special Considerations Avoid the “butt-brush” effect.Make merchandise accessible.Allow a transition zone.
37 Creating a Store Environment ColorLightingStore AtmosphereScentMusic
38 Visual Communications Coordinate signs and graphics with the store’s image.Inform the customer.Use signs and graphics as props.Keep signs and graphics fresh.Limit the copy of signs.Use appropriate typefaces on signsCreate theatrical effects.
39 Lighting Highlight merchandise. Structure space and capture a mood. Downplay features.