1. Bell Ringer
Ramiro has accepted three credit card invitations and now has three cards with limits of $7,000, $5,000, and $9,500. He currently has these cards charged up to 75 percent of his limit. How much does he owe?

2. Bell Ringer Answer $7,000 + $5,000 + $9,500 = $21,500
$21,500 * 75% = $16,125
Ramiro has $16,125 worth of debt.

3. Learning Targets
Explain the purpose of visual merchandising in the fashion industry.
Describe the display areas of a store.
Identify the design elements of displays.

4. Visual Merchandising for Customers
Existed since retailers began selling
Vendors arrange goods to be more attractive to promote sales.

5. Visual Merchandising Today
Visual merchandising is the integrated look of an entire store.
It is all of the physical elements in a place of business that projects the right image to customers.

6. The Role of Display Grab customers’ attention Increase sales
A display is a presentation of merchandise to attract customers so they will examine it and buy it.

7. Creating Visual Merchandising
The goal of effective visual merchandising is to sell goods by promoting the store image and creating a positive shopping experience for the customer.
Retail stores use 4 display areas to achieve this goal:
Storefront
Store layout
Store Interior
Interior Displays

8. The Storefront The exterior of a store.
It gives the first impressions of the store.
Exterior visual merchandising features include:
Signs
Marquees
Entrances
Window Displays

9. The Store Layout
The arrangement of floor space order to promote sales of fashion products.
Common Layouts include:
Free-Flow
Grid Layout
Spine
Loop

10. Free-Flow Layout Advantages: Disadvantages:
Allows for browsing and wandering freely
Increased impulse purchases
Visual appeal
Flexible
Disadvantages:
Loitering encouraged
Possible confusion
Waste of floor space
Cost
Difficulty Cleaning

11. Grid Layout Advantages: Disadvantages: Low cost Customer familiarity
Merchandise exposure
Ease of cleaning
Simplified security
Disadvantages:
Plain and uninteresting
Limited browsing
Stimulation of rushed shopping behavior
Limited creativity in decor

12. Spine Layout Advantages: Disadvantages:
One aisle that runs from the front to the back.
Sub aisles
Disadvantages:
Discourages customers to browse

13. Loop Layout Advantages: Disadvantages:
Draws customers around the store
Encourage impulse buying
Disadvantages:
Long and deep aisles

14. The Store Interior
Other visual merchandising techniques used inside of the store:
Lighting
Color Schemes
Store Fixtures

15. Interior Displays
Interior and In-Store displays are a critical part of the general store interior.
Visual excitement is created by using:
Space Design
Fixtures and Hardware
Mannequins
Floor and Wall Coverings
In-Store Signage

16. Display Styles
Different stores allow various degrees of flexibility and creativity in visual display styles.

17. Display Staff
Retail stores have staffs of people responsible for displaying the merchandise in the store.

18. Design Elements of Display
Visual merchandisers focus their efforts on everything from designing the visual floor plan of the store to the well-dressed mannequins.
Merchandisers use color, lighting, and harmony.

19. Fashion Display Themes
Visual merchandisers use the display elements when developing their fashion or merchandising themes.
A theme gives a store focus and provides a consistent look within the store and within a group of stores.

20. Theme Planning Themes are planned well in advance.
Calendars are developed to coordinate the implementation of visual presentations.
Themes:
Recent of upcoming events
Cultural activities
Historical events
Store promotions
Seasonal color palettes
Current fashion trends

21. Theme Planning

22. Fixtures
Permanent or movable store furnishings that are used to hold or display merchandise.
Display cases, counters, shelving, racks, benches, and tables.

23. Required Fixtures
Some vendors require that stores present their merchandise on special fixtures that display the designer name.