Presentation on theme: "Store Design & Visual Merchandising"— Presentation transcript:
1 Store Design & Visual Merchandising Mrs. WilsonPrinciples of Marketing
2 Q.O.D 2.4.14 Store Image- personality of the store Store Image Type of merchandise and servicesQuality of merchandise and servicesSales AssociatesDesign and layout of the storeBags and packagingColors of the store décorStore fixtures and equipmentLightingMusicScent
3 Examples…(write answers in your notebook) Great Store Image?Poor Store Image?
4 Store DesignSo important that some retailers hire professional store designersExperts in customer traffic patternsKnow which types of merchandise sell best in particular locations within a storeBegins with 1st impression (starts with exterior building)
7 Exterior Store Design First three things a customer sees : Front Windows- used to display merchandise Ex.- New Nikes at Foot LockerFront door- closed? Open? Color?Store Sign- recognizable, designed w/ colors that coordinate with overall image
14 Free Flow LayoutFixtures and merchandise grouped into free-flowing patterns on the sales floor – no defined traffic patternWorks best in small stores (under 5,000 square feet) in which customers wish to browseWorks best when merchandise is of the same type, such as fashion apparelIf there is a great variety of merchandise, fails to provide cues as to where one department stops and another startsStorage, Receiving, MarketingUnderwearDressing RoomsCheckout counterClearance ItemsFeatureJeans Casual Wear StockingsAccessoriesPantsTopsSkirts and Dresses Hats and HandbagsOpen Display Window
15 Spine LayoutBased on single main aisle running from the front to the back of the store (transporting customers in both directions)On either side of spine, merchandise departments branch off toward the back or side wallsHeavily used by medium-sized specialty stores ranging from 2,000 – 10,000 square feet
16 Grid LayoutBest used in retail environments in which majority of customers shop the entire storeCan be confusing and frustrating because it is difficult to see over the fixtures to other merchandise
17 Loop LayoutMajor customer aisle(s) begins at entrance, loops through the store (usually in shape of circle, square or rectangle) and returns customer to front of storeExposes shoppers to the greatest possible amount of merchandise by encouraging browsing and cross-shopping
18 2.10.14 What are the 4 types of store layouts? Name them and give an example of each that WAS NOT discussed in class.
21 Visual Merchandising Look of the entire store Store’s appearance and atmosphere it projects to everyone who enters
22 Components of Visual Merchandising 1. DisplayPresentation of merchandise (clothes, shoes, eyewear, socks, etc.) to attract customers so they will look at the merchandise.Most important of visual merchandising
23 2 Types of Displays 1. Promotional Displays Designed to sell merchandise- sale prices or regularCan be for new merchandise (new spring clothes or the latest book release)
24 2 Types of Displays2. Institutional Displays- usually to commemorate holidays & to generate goodwill for the store.
25 The Color WheelStores uses this to help create a color scheme and image for a store.
26 Interior Displays 2 goals of a promotional display: Attract customer’s attentionEncourage customers to buy the merchandiseWho creates displays?Small store: owner or sales associateLarge Store: Visual Manager/Visual Associate
27 Creating Store Displays: 5 STEPS Generate idea or themeDetermine where the display will beMeet with management to get approvalDetermine which merchandise will be featuredInstall the displayMaintain/ Dismantle the display
28 Display StylesOpen Display-features merch. In a setting that allows customer to touch and handle it
29 Display Styles2. Closed Display- feature glass fronts and sides so customers can see the merchandise, but they can’t touch it.
30 Display Styles3. Room-Setting Display-assembled to actually look like a room (What would this look like in my room?)