SELLING ROTARY: PROMOTING ROTARY’S PUBLIC IMAGE Rotary D 9820 PETS and District Assembly, April 2015.

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PROMOTING ROTARY’S PUBLIC IMAGE

Presentation transcript:

SELLING ROTARY: PROMOTING ROTARY’S PUBLIC IMAGE Rotary D 9820 PETS and District Assembly, April 2015

2014 STRATEGIC PLAN

2014 INCORPORATING ROTARY’S BRAND

2014 KEY RESOURCES Media Center Brand Center Voice and Visual Guidelines

2014 KEY RESOURCES Rotary Public Image Coordinators (RPICs) Wendy Gaborit (Zone 8) Leanne Jaggs (Zone 7b)

2014 YOUR PUBLIC IMAGE COORDINATORS Help you in field to promote great work of members & clubs Assist in creating strategic partnerships across the zone Strive to enhance brand recognition, understanding & trust Advise you on media strategies Support you in your training Provide advice Promote RI/PI/District initiatives

2014 TRADITIONAL MEDIA Television, radio, and print ads Billboards Newspaper articles Radio announcements

2014 NEWSWORTHY STORIES Outstanding volunteers Projects with local connections Program participants Scholarship recipients People who benefited from Rotary service PolioPlus activities

2014 PROMOTE ACTIVITIES ONLINE

2014 SOCIAL MEDIA Target the appropriate audience Foster online relationships Follow and share stories Appeal to non-Rotarians Reflect Rotary’s brand and voice

2014 NEW EYE CATCHING STREET FLAGS

2014 PUBLIC IMAGE BLOG Promote and visit our PI Blog site:

2014 Mobile billboards

2014

Start planning now... Your PR Team Put together an extraordinary PR team Develop a budget. Do you have a Club PR budget? Your team should know your club’s story know your Club’s signature projects know and identify newsworthy events Supply media releases to:  All local media: print, TV and radio and include photos  Web – relevant websites you can promote to (including your Club’s website) Shout it out: more voices = great volume!  Inform everyone in your club and encourage them to tell others about your message. Invite the media to events or event releases/announcements

2014 KNOW YOUR AUDIENCE The public Potential new members People directly affected by Rotary projects Political, business and community leaders NGOs and not-for-profit organisations Youth, young people and their parents Journalists, reporters and bloggers Specialist media Club members and other Rotarians

2014 More Members More Capacity To Achieve More Partner Support More High- Impact Projects More Attractive Clubs ROTARY SUCCESS CYCLE

2014 THANK YOU