Facebook Basics Understand the best practices behind making your Facebook presence a useful marketing tool. Different types of pages Basics of submitting.

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Presentation transcript:

Facebook Basics Understand the best practices behind making your Facebook presence a useful marketing tool. Different types of pages Basics of submitting a quality Facebook post Importance of images and photo albums

Webinar Please Mute your Lines Ask Questions through Question tool

VA-1 What: VA-1, 2013 When: November Where: Hampton Roads Convention Center Host Hotel: Embassy Suites Hotel

VTC Digital Marketing Dave Neudeck Digital Marketing Director Mary Bishop Digital Marketing Manager Robin Mamunes Digital Marketing Content Coordinator Casey Higgins Digital Marketing Content Specialist Tom Kirk Multimedia Specialist

Facebook in 2013

Facebook Basics Research Know Your Audience Observe Your Competitors Learn from the Best Find Messages that Work

Facebook Basics Have a Purpose & Message Who are you? Why should I care? Sharing Trip Ideas Responding to Questions Deals and Exclusive Offers Community Participation

Facebook Basics Time Time to Prepare Posts Time to Monitor Feedback Time to Test 2 to 3 hours a week for small business 20+ hours for larger DMO

Facebook Basics Calendar of Ideas and Image Bank One to Two months worth of posts Posts based on High Quality Images Supporting Content on Website

Facebook Basics Set Goals Be Realistic See What Others are Achieving Engagement Metrics

Facebook Basics Measure & Test Learn Facebook Insights Test Messages Often

CASEY Facebook Page Types

Dave Facebook Page Setup

Casey Facebook Post – Do’s

Dave Facebook Post – Examples

Dave Facebook Images/Albums

Scoring a Facebook Post NOTE: This is VTC internal use only. This is not an industry standard. For comparison purposes only. $0.50 per Like $1 per Comment $3 per Share $5 Click Through

Likes1862 Comments58 Shares324 Clicks1275 Value$8, Reach58688 per reach$0.14

Likes2986 Comments54 Shares370 Clicks6078 Value$33, Reach per reach$0.12

Likes819 Comments14 Shares161 Clicks46 Value$1, Reach35184 per reach$0.03

Likes 6208 Comments187 Shares784 Clicks8838 Value$49,833 Reach per reach$0.09

Boost!

Advertising on Facebook Set an annual budget Monitor your posts for about 2 hours Boost or Promote your best posts! Monitor to make sure results are holding. Pause Promotion if results are not good Add more if results are great

Questions Dave Neudeck Digital Marketing Director Casey Higgins Digital Marketing Content Specialist