1. Making Social Media Work for Recruitment

2. Using Social Media to Market Your Unit

3. Search….

4. Why is Google Important to you… and Scouting?
Google has 67.5% of the US search market…
…and a whopping 87.1% of the mobile search. 
93% of all buying decisions start with an online search.  

5. Being top in search matters because….
#1 position gets an average share of 32.5% of the traffic
#2 position drops to 17.6%
#3….drops to 11.4%
Being first in search is important!

6. Find ____________________Near Me

7. It’s about your phone and the map….
I did a search in the Dallas - Ft Worth market…. Here’s what came up…

9. Another council that hasn’t claimed and updated their pin vs. Kia Kima….

10. How to use search advertising on Google.

11. I created a Google Log-In
I claimed my pin and
I created my own camp…..

14. Define your target….

15. Defining your business offering….

16. Create an ad.
Google does most of the work for you…

17. Set your budget.
Remember – It’s search, so you only pay when people click on the ad.

20. Facebook buy…

21. Make sure your page is set up as an organization – not a personal page
Make sure your page is set up as an organization – not a personal page. An organizational page offers lots of benefits. Calendars, communications and the ability to promote or boost content. This means you can reach a lot more people.

23. How do I boost on Facebook?

24. I created a facebook page

25. Here’s an event I created at my ‘fictional’ camp…. At my house
Here’s an event I created at my ‘fictional’ camp…. At my house. Please don’t show up….

26. I uploaded a photo and some copy for the ad and Facebook does the rest.

27. Here’s an event I created at my ‘fictional’ camp…. At my house
Here’s an event I created at my ‘fictional’ camp…. At my house. Please don’t show up….

28. I choose my target audience and geographic area.

29. I can choose a 1, 7 or 14 day run.
Increasing my budget increases my estimated people reached.
It’s simple.