1. Brilliant Branding Through Instagram
Elisabeth Deal

2. What is Instagram and why use it?
Free mobile photo and video sharing app
Download from app store & set up an account
Help you reach your marketing goals
Your target audience uses it!

4. How to gain followers Post consistently: 4-8 times a week
Search your facilities and parks - like photos, and follow people that have posted from those locations
Follow people that follow your competitors
Like and comment on other people’s posts with similar interests

5. How to gain followers Run ads (Business account through Facebook)
Run a contest
Use hashtags strategically: #naturelover #tbt
Search and monitor hashtags: #Rockville #HTH17
Ask people to follow you

6. Branding: How people feel about your programs & services
Purpose - why you exist, what problem you solve
Consistency – remain identifiable
Emotion – relationship & belongingness
Flexibility – adapt to new opportunities
Employee involvement – live the brand
Loyalty – retain customers
Competitive Awareness – what are others doing successfully/unsuccessfully

7. What to post to build your brand
Behind the scenes/how it’s done – helps to deepen relationship, inside peek

8. What to post to build your brand
Staff on the job – increases trust, builds relationships, employees living the brand

9. What to post to build your brand
Participants having fun/testimonials – build loyalty, show why people love you

10. What to post to build your brand
Lifestyle shots – show your purpose/why you exist in fun and celebratory ways

11. What to post to build your brand
Relevant trends/popular memes – show you’re flexible, fun and relational!

12. What to post to build your brand
Product features – limit postings, remain consistent

13. What to post to build your brand
Quotes and text based content – share event info, industry stats, etc

14. How to measure effectiveness
Track growth in followers and engagement
Use Insights – set up your page as a business through Facebook
Use a trackable link for web address in profile (bitly)
Track which topics/posts get most engagement

15. Conclusion
Understand your brand/how people feel about your programs and services
Use fun, engaging, insightful and trendy images to reflect your brand
Seek out followers by searching facilities and hashtags
Post consistently and use hashtags
#havefun!
Questions?

16. Follow us on Social Media
@RockvilleRec
Croydon Creek Nature Center, Glenview Mansion Wedding & Events,
City of Rockville Sports, Hometown Holidays, Rockville Farmer’s Market