2. 2013 Fall Marketing on Virginia.org
Participation Opportunities Best Practices Fall Marketing Calendar and Strategy

3. Please Mute your Lines Ask Questions through Question tool
Webinar
Please Mute your Lines Ask Questions through Question tool

4. VTC Digital Marketing Dave Neudeck Mary Bishop Robin Mamunes
Digital Marketing Director
Mary Bishop
Digital Marketing Manager
Robin Mamunes
Digital Marketing Content Coordinator
Casey Higgins
Digital Marketing Content Specialist
Tom Kirk
Multimedia Specialist

5. Today’s Agenda Fall Calendar Listings Management 48 Hour Getaways
Trip Planner
Other Ideas
Q/A

6. Fall 2013 Calendar 300,000 subscribers
Monthly eNewsletters 9/10 & 10/8
Sites & Attractions eNews /24
History eNews /22
150,000 subscribers
Travel Packages & Deals 9/17 & 10/15
Advertising Opportunities: Rates & Calendar

7. Target Audience Couples; 35-55 y.o. Bachelor’s Degree; Upper-Middle
Drive, Short Getaway
Primary: DC, Baltimore, NC, VA
Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta

8. Weekly Foliage Reports
75,000 subscribers
Beginning the last week of September
Features
Leaf Reports
Calendar of Events
Trip Ideas and 48-Hour Getaways
Themed Experiences and Travel Stories
User Submitted Images

9. Blog Posts and Articles
500,000
Scenic Drives: 15M acres of Fall Foliage!
U-Pick and Corn MAzes
Festivals – Food, Music, Wine, etc.
48-Hour Getaways
Outdoor Activities
Small Town Travel

10. All Season Article Ideas
48 Hour Getaways
Series of 8 Articles
Sept 3 – Sept 26
All Regions;
Outdoor Themes
Scenic Drives

11. September Article Ideas
10 Toe-Tapping Music Festivals
15 Fall Festivals for Family Fun
12 Great Fall Food Festivals
Cultural Trails – Tastes and Arts
Best Fall Overlooks
Pumpkin Patches and Corn Mazes
Ziplining and Canopy Tours
Favorite Hikes

12. October Article Ideas Coastal Destinations Fall Fishing
Mountain Resorts and Getaways
Lake Destinations
Haunted Tours and Ghost Stories
Oktoberfests
Weekend Events

13. Article Ideas Other Ideas?
We look for ways to package the state in articles by having at least 3 examples of an idea.
Submit ideas to

14. Important Tips for Listing Virginia.org
Update Existing Listings
Venue
Website/Facebook Links
Booking URL
Fees/pricing
Description
Images
Confirm and Submit
Advanced Options
Update existing listings – many listings that are annual events are used in our feature articles. Creating a new one or changing the name of an existing one, will result in a “page not found” error.
Name your listing the name of the event but leave out 2013 or 1st annual. Having a name that can be used year after year is key. Name your deals and packages similarly but unique enough so it is not the same as another listing. Be sure to add next year’s dates to the listing as well.

15. Be sure to include the Event Venue in the Venue Field
Be sure to include the Event Venue in the Venue Field. (For Deals and Packages this is the hotel, restaurant or attraction name.) Do not put the name of the event (or package or deal) in the venue field. Do Not put the venue in the address fields. Google maps rely on the address fields. If it doesn’t see a valid street address in the address line it will skip it and your location may not map properly.

16. Important Tips for Listing Virginia.org
Update Existing Listings
Venue
Website/Facebook Links
Booking URL
Fees/pricing
Description
Images
Confirm and Submit
Advanced Options
Website links – Be sure to include the link to the event’s website. Also include your facebook url in the second field that is available for website. For Deals and Packages, be sure to include the direct link to where the visitor can get more information about the deal or package.
Booking url – include the link to where they can buy the tickets online (or book the deal or package) in the Booking url field.
Fees/Pricing - Be sure to include the pricing in the Fees field. And check the ‘Has Fees’ check box.

17. Website links – Be sure to include the link to the event’s website
Website links – Be sure to include the link to the event’s website. Also include your facebook url in the second field that is available for website. For Deals and Packages, be sure to include the direct link to where the visitor can get more information about the deal or package.
Booking url – include the link to where they can buy the tickets online (or book the deal or package) in the Booking url field.

18. Important Tips for Listing Virginia.org
Update Existing Listings
Venue
Website/Facebook Links
Booking URL
Fees/pricing
Description and Summary
Images
Confirm and Submit
Advanced Options
Fees/Pricing - Be sure to include the pricing in the Fees field. Be sure to check the ‘Has Fees’ check box.
Description and summary – have a good description and a summary description, include as much information as possible in the 200 word allotment. The summary, 25 words, is what is used in our feature articles and also appears in search results. Check your spelling!

19. Fees/Pricing - Be sure to include the pricing in the Fees field
Fees/Pricing - Be sure to include the pricing in the Fees field. Be sure to check the ‘Has Fees’ check box. Visitors like to know how much things cost before heading out the door.
Description and summary – have a good description and a summary description, include as much information as possible in the 200 word allotment. The summary, 25 words, is what is used in our feature articles and also appears in search results. Check your spelling!

20. Important Tips for Listing Virginia.org
Update Existing Listings
Venue
Website/Facebook Links
Booking URL
Fees/pricing
Description and Summary
Images
Confirm and Submit
Advanced Options

21. Images – Include at least one image with your listing
Images – Include at least one image with your listing. You can have up to 9 images with your listing.

22. Important Tips for Listing Virginia.org
Update Existing Listings
Venue
Website/Facebook Links
Booking URL
Fees/pricing
Description and Summary
Images
Confirm and Submit
Advanced Options
Be sure to Confirm and Submit your Listing! If you don’t it puts it in Draft Mode and we don’t see it to review it for inclusion on the site.

23. Advanced Options - Take advantage of the Advanced Options tab
Advanced Options - Take advantage of the Advanced Options tab. Include 5-10 keywords for your listing. Be sure to select any listings to relate to the listing. These will appear with the listing next to the description.
While we can’t include everything in our feature articles, We do pick listings to include based on the quality of the listing. A good address, description and images are key.

24. 48 Hour Getaway Submissions http://www. vatc
Seeking
Scenic Drives
Seasonal Culinary
Outdoor Recreation
Unique Fall Experiences

25. 48 Hour Getaway Submissions http://www. vatc
Required
At least three options for accommodations, dining, attractions, etc.
EVERY business must have a listing on Virginia.org
Four or five high quality images ed to Casey Higgins

26. 48 Hour Getaway Submissions http://www. vatc
Click any of the screenshot images to be taken to the actual getaway. These work and are popular because they’re laid out in a day 1, day 2, day 3 format. The images are strong and appealing.

27. Using Virginia.org Trip Planner
Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!

29. You can log in with Facebook or create your own
You can log in with Facebook or create your own. If you’re already logged in you may not even need to do anything else

30. Using Virginia.org Trip Planner
Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!

32. Using Virginia.org Trip Planner
Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!

34. Using Virginia.org Trip Planner
Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!